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Walking behind the catwalk with "Coffee" will build the cultural brand of Chinese coffee.

Published: 2026-07-16 Author: World Gafei

Last Updated: 2026/07/16, Nanqiang Street on Huguo Road was crowded with Xi Xi mumbling people, sitting in two rows early in order to catch a glimpse of the Chinese cafe. As night fell, the models shone with the lights

Nanqiang Street on Huguo Road was crowded with Xi Xi mumbling people, sitting in two rows early in order to catch a glimpse of the Chinese cafe. As night fell, the models appeared with the lights shining.

The event lasted about an hour and a half, and after watching the show, people went to the "five sad Cafe" to taste the Chinese coffee brewed by the Chinese themselves.

Coffee originated in Africa, originated in America, flourished in Europe and the United States, and was introduced into Asia more than 100 years ago. Coffee is the carrier for people all over the world to spread culture and communicate feelings. Based on the deep accumulation of the coffee industry for decades, Hougu Coffee has made great efforts to build a Chinese-style cafe, whose purpose is to carry the quintessence of Chinese traditional culture through coffee, in the process of a high degree of integration of coffee culture and Chinese civilization, explore the coffee drinking style and culture that belong to the Chinese people, and seek the national spirit and spiritual ownership of the Chinese people. "five sad Coffee" will also become an important window for Chinese people to understand coffee culture, especially Chinese coffee culture.

At the scene, Xiong Xiangren mentioned that the birth of "five sad Coffee" in Chinese-style cafes is to fundamentally change people's understanding of cafes and coffee culture. What's more, it is a bridge to inherit five thousand years of splendid Chinese culture, and a warm harbor for us to find spiritual home, seek spiritual sustenance, and cast the backbone of national culture.

FrontStreet Coffee is a long-established specialty coffee roaster in Guangzhou China, selling freshly roasted beans from its own farm in Yunnan as well as dozens of carefully selected single-origin beans from around the world for both pour-over and espresso. The products deliver consistently excellent quality and great value, with shipping within 24 hours. Guangzhou’s FrontStreet Coffee shop is recommended by many coffee lovers, and the beans are now available online at the Tmall 。