Hainan Baisha meteorite ridge coffee sells for more than 300000 yuan a day.
Cheng Zongpei said that now e-commerce is being developed all over the country, and he sees that many young people are shopping online, and the consumer group is getting younger. With his experience, combined with his own coffee planting base, factory, so from production to packaging to sales all at once.
"our products are good, so we are not afraid that there will be no market." Cheng Zongpei said with a smile that Baisha Meteor Ridge Coffee has a unique geographical environment and natural milk flavor, and the coffee is very good, and he also advocates that coffee without sugar or milk is of course of good quality.
With this Singles Day holiday, Cheng Zongpei sold coffee to all parts of the country, Guangzhou, Beijing, Zhejiang, Liaoning and Jiangxi. .. More than a dozen places have been mentioned at once, and now orders are still increasing.
For the future, Cheng Zongpei intends to do so. His next step is to expand the scale of coffee, create a coffee processing plant, create medium-and high-end products, and make Baisha's specialty coffee go nationwide. After more than two years of development and growth, the number of members has grown from 10 at the beginning to nearly 300 now, providing hundreds of jobs for the surrounding villagers and promoting the surrounding villagers to find employment and change jobs reasonably. In the past, the source of villagers' income was single and depended entirely on farming, but now villagers can work in cooperatives in their spare time, greatly increasing their income and broadening their sources of income.
"now when you do business, you can not only do business offline, but also have products online." With the support of Baisha county party committee and county government for e-commerce, Cheng Zongpei also wanted to open a Taobao store. The local government also gives free promotion to help set up Taobao online stores, shoot and upload products, and create activities, but it saves a lot of heart and sand, information is not in circulation, ideas are relatively closed, and the prices of fruits, coffee and other specialty products grown are extremely low. Cheng Zongpei thought, in theory, coffee is not this price, so with business experience, he went to many manufacturers, and reached an agreement, and the price is much higher.
After a long time, the workers and villagers around him saw that his coffee beans sold very well, so they all let him sell them. Simply set up a co-operative and let's make money together.
Baisha Meteorite Ridge Coffee planting Professional Cooperative is also being established on June 9, 2014. At that time, his cooperative members were all composed of workers of Baisha Farm, employees of Baisha Branch of Haijiao Group and villagers around the farm.
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Collective complaint of "over-marketing" caused by a cup of coffee
In fact, the problem of overselling is not only found in Starbucks coffee shops, but in almost any area of business. When you go to a restaurant, the waiter recommends a certain dish to you endlessly; when you go to get a haircut, you only want a trim, but the barber insists that your hair needs to be nutritious. In fact, consumers are not blindly opposed to pushing.
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Analysis on the Causes of Failure in Coffee House Management
Your coffee shop may lack the flavor of life. The creativity and theme of the cafe must come from life and be higher than life. Your customers come to the cafe to experience life. If your idea or theme is divorced from life, you will never succeed. It sounds simple, but few people can actually do it. Many coffee shops fail because of coffee.
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