Analysis on the Causes of Failure in Coffee House Management

Your coffee shop may lack the flavor of life. The creativity and theme of the coffee shop must come from life, higher than life. Your customers come to the coffee shop to experience life. If your idea or theme is divorced from life, you will never succeed. It sounds simple, but very few people can actually do it. The reason why many coffee shops fail is that the theme of coffee is too illusory and out of touch with reality.

You may ignore the opinions of consumers. Nowadays, there are many coffee shop operators or clerks who do not listen to ordinary consumers at all. Ignoring customer feedback will bring you a lot of unexpected trouble. On the contrary, if we can learn from the feedback of consumers and adjust it in time, it will make the cafe better and better.

The location of your coffee shop is not good. For coffee shops, location is everything that succeeds. The right place is half the success. You must make the right choice between high rent and high passenger flow and low rent and low passenger flow. Sometimes you will find that there are many competitors around the coffee shop. This is not necessarily a bad thing, because consumers who often go to coffee shops are more willing to try new things. Customers will never ask for coffee. They will definitely go to the nearest coffee shop for coffee or dinner.

Is your coffee shop too small? If the area of your coffee shop is less than 40 square meters, your chances of success will be greatly reduced. You must ensure adequate passenger flow to prevent the coffee shop from living beyond its means.

Your coffee shop lacks uniform product and service standards. Constancy of quality is the key to success. You have to make sure that the quality of each product, the service level of every clerk, and even the opening time of the coffee shop are exactly the same. If you want to muddle through and think 95% is good, your coffee shop will be closed in a few months