Collective complaint of "over-marketing" caused by a cup of coffee
In fact, the problem of overselling is not only found in Starbucks coffee shops, but in almost any area of business. When you go to a restaurant, the waiter recommends a certain dish to you endlessly; when you go to get a haircut, you only want to trim it, but the barber insists that your hair needs nourishment.
In fact, consumers are not blindly opposed to sales promotion, but sales promotion must be moderate, can not have the feeling of forcing others to be difficult, let alone become a disguised deprivation of consumers' right to choose. Otherwise, it is a kind of going too far and the loss outweighs the gain. At the same time, it also reduces the consumption experience of consumers. A netizen's complaint post has aroused the resonance of countless netizens, indicating that behind a disgruntled consumer, there are more consumers who are equally dissatisfied, but they just do not openly express their voices.
In the process of consumers buying medium cup coffee, why do merchants try their best to recommend large cups to consumers? Because the profit of the large cup of coffee is higher, the merchant can earn more, from the merchant's profit-seeking point of view, this is nothing wrong. But the problem is that the sales behavior of some shop assistants is too fierce and explicit, and even after consumers reject the products they promote, they immediately change their attitude and make rude remarks, resulting in a decline in the quality of service. this is obviously what consumers do not want to see.
"are you sure it's medium?" "medium cup is our smallest cup!" Recently, a well-known blogger posted an open letter to Wang Jingying, CEO of Starbucks China, saying that he had been promoted to a large cup every time he bought a medium cup of coffee after drinking Starbucks for six years. This post resonates with many people and complains one after another.
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Stupid Baking promotes the Standardization of Coffee production in Yunnan
The World Coffee Science Conference, with the theme of sharing coffee scientific and technological progress, was held in Kunming on November 13th and 19th. The exhibition gathered coffee products from all over the world, including high-tech products in the coffee industry chain. An intelligent coffee roaster with high research value attracted people's attention at the exhibition. According to Hu Lu, deputy secretary general of Yunnan Coffee Industry Association, China is the world coffee consumer.
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Hainan Baisha meteorite ridge coffee sells for more than 300000 yuan a day.
Cheng Zongpei said that now e-commerce is being developed all over the country, and he sees that many young people are shopping online, and the consumer group is getting younger. With his experience, combined with his own coffee planting base, factory, so from production to packaging to sales all at once. Our products are good, so we are not afraid of no market.
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