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Collective complaint of "over-marketing" caused by a cup of coffee

Published: 2025-12-04 Author: World Gafei

Last Updated: 2025/12/04, In fact, the problem of overselling is not only found in Starbucks coffee shops, but in almost any area of business. When you go to a restaurant, the waiter recommends a certain dish to you endlessly; when you go to get a haircut, you only want a trim, but the barber insists that your hair needs to be nutritious. In fact, consumers are not blindly opposed to pushing.

In fact, the problem of overselling is not only found in Starbucks coffee shops, but in almost any area of business. When you go to a restaurant, the waiter recommends a certain dish to you endlessly; when you go to get a haircut, you only want to trim it, but the barber insists that your hair needs nourishment.

In fact, consumers are not blindly opposed to sales promotion, but sales promotion must be moderate, can not have the feeling of forcing others to be difficult, let alone become a disguised deprivation of consumers' right to choose. Otherwise, it is a kind of going too far and the loss outweighs the gain. At the same time, it also reduces the consumption experience of consumers. A netizen's complaint post has aroused the resonance of countless netizens, indicating that behind a disgruntled consumer, there are more consumers who are equally dissatisfied, but they just do not openly express their voices.

In the process of consumers buying medium cup coffee, why do merchants try their best to recommend large cups to consumers? Because the profit of the large cup of coffee is higher, the merchant can earn more, from the merchant's profit-seeking point of view, this is nothing wrong. But the problem is that the sales behavior of some shop assistants is too fierce and explicit, and even after consumers reject the products they promote, they immediately change their attitude and make rude remarks, resulting in a decline in the quality of service. this is obviously what consumers do not want to see.

"are you sure it's medium?" "medium cup is our smallest cup!" Recently, a well-known blogger posted an open letter to Wang Jingying, CEO of Starbucks China, saying that he had been promoted to a large cup every time he bought a medium cup of coffee after drinking Starbucks for six years. This post resonates with many people and complains one after another.