From crowdfunding to tearing up each other, Taizhou Yizhong Cafe has changed its management for four terms in half a year.

In December 2014, Xia Jun officially launched a 500-person crowdfunding coffee project from the company's artist Li Ning, planner Shuai Fei and programmer Xie Bao, starting from H5 page design, crowdfunding platform construction, WeChat platform construction and copywriting.

Xia Jun said, this is a dream journey. The copy was very emotional."I want to let those who want to start a business, those who like to drink coffee, and those who love to make friends open a cafe with the theme of entrepreneurship." The crowdfunding target is 1 million yuan, 500 people, each share, 2000 yuan per share.

Taizhou is often classified as a third-tier or fourth-tier city. The bullet train has not reached the door of home for 6 years. Haidilao Hotpot has just settled in for a few months. CR Vientiane City still stays on paper. However, people in this city never lack a passion to embrace fashion. They are willing to queue up at 3 p.m. for a meal of Haidilao. They are also willing to vote online to give the first "snail award" symbolizing responsibility and achievement to Vientiane City. Crowdfunding cafes seems to be nothing. Besides, 2000 yuan is only half a month's salary for most Taizhou people. Although the crowdfunding cafes in the first and second tier cities have sent disturbing news, some netizens posted cases to pour cold water, but there are not a few Taizhou people who are willing to spend some money to "taste fresh".

The 50-year-old Qi, with Li Ka-shing hairstyle, is a figure in Taizhou Hailing business, business from supermarket department stores to agricultural products, he wants to learn from a group of young people, he thinks "Internet thinking is definitely not a few words."

Brother K, 47, is tall and middle-level in a unit. He claims to be too straightforward to be promoted for many years. In addition to the reward of 50 cups of coffee a year, K is more interested in meeting people from all walks of life through cafes.

The word "own coffee shop" ignited a dream in Hua Rong's heart. She was an accountant at a company and liked singing and dancing. When she was in college, she dreamed of having her own coffee shop."Many college girls have this dream. They can sit there, chat and eat desserts."

There are many people with ideas like them. On January 26,2015, WeChat platform sent out the first 500-person crowdfunding cafe message, started online reservation, reserved QQ group instantly reached more than 200 people, and more than 600 people filled in their names and mobile phone numbers in the background within 24 hours. On January 28, the subscription was officially opened. Xia Jun said that less than one minute after the subscription was opened, two people subscribed and paid online.

Over the years, nearly 200 people participated in the subscription. At this moment, the progress suddenly slowed down. Not even a single person participated in the day, and the atmosphere was filled with wait-and-see. Xia Jun's WeChat circle of friends with two mobile phone numbers reached 10,000 people. He was confident that it was easy to gather 500 people in the circle of friends, but only 100 people participated in crowdfunding in the end. What disappointed him even more was his old friend,"A Chinese Cabbage." Xia Jun was the first to find him, but he didn't participate from beginning to end.

On March 7, the first shareholders 'meeting was held to increase the fire and spread the concept of 500 people coffee to more people. Brother K acted as the host, and the atmosphere on the spot was lively. Dozens of people completed the subscription on the spot, and 18 shareholders formed a preliminary temporary preparatory group. In the following period, the number of participants soared rapidly and soon reached 495. The last five places were originally reserved for "people who have made significant contributions" to the cafe, but they were quickly bought.

Left, right?

Management had a fight over the road and the conflict was there from the start.

After screening by the preparatory group shareholders, two alternatives were identified, one was the Oxtail Bar on Wanda Gold Street, and the other was the Nutcracker Cafe on Tax East Street, which was proposed by Brother K. His reason is that there are Starbucks coffee, cat excrement coffee, Blue Bay coffee and Mingdian coffee near Wanda. The latter two have closed down. It is tantamount to suicide to open another coffee shop. The nutcracker coffee shop can be opened the next day after transfer, eliminating the cost of renovation, saving renovation time, and calculating the transfer fee of more than 400,000 yuan is cheaper than Wanda. Xia Jun introduced that after all members of the preparatory group voted unanimously, the site was finally set at Wanda Golden Street Niuwei Bar,"at the same time also planted the first seed of hatred."

On June 20, Dragon Boat Festival, 500 people coffee shop opened, the first general manager Lao Qi found that the coffee shop actually set up an office director, staff plus volunteers have 11 people, he lost half in three days, but the office director he asked not to leave. Lao Qi opened a coffee shop and earned 3000 yuan a day in 2000. He estimated that 500-person coffee shops would have to earn 3000 yuan a day to make a profit. Selling coffee alone would definitely lose money. He suggested building a kitchen and using his own channels to sell steaks and light meals for $9.90.

However, Xia Jun rejected all of his suggestions. His idea was that the second floor should be used as a space for mass creation, not a kitchen."They don't know what mass creation is. They can't understand it." Xia Jun understands that the coffee shop is such a platform, which is used to create a platform for entrepreneurship for the whole people. It provides services such as venue rental, business reception, product display, etc. to entrepreneurs in the form of table and chair rental. At the same time, it also provides one-stop services such as industrial and commercial registration, investment financing, technical support, fiscal and taxation legal consultation, etc. But Lao Qi "in business","no matter what thinking, making money is the biggest thinking."

The two sides couldn't agree. Strangely, a few days later, rumors about Old Qi began to spread. Some people said that he was short and did not pay for food. Others said that Old Qi insisted on building a kitchen because he wanted to sell his steak. This was regarded as a great humiliation by Old Qi and resigned angrily. He only worked as a manager for 10 days. A shareholder who did not want to be named commented,"Old Qi's business is so big, how many steaks can the cafe help him sell?"

In just half a year, the 500-person cafe changed its management for four times, and Xia Jun personally served as the general manager for two months.

I am Don Quixote.

"I'm a person who pays attention to retirement. I'm not cut out to open a cafe." Xia Jun said,"But there is no way, who do you give to be the legal representative?" They're all here for you. If you don't do it, they won't agree." After crowdfunding, Xia Jun became a legal representative. But now Xia Jun thinks that he has been starting a business since graduating from college and has never experienced "office politics", so he can't play them at all.

At present, some shareholders think, Xia Jun successfully crowdfunding 500 people coffee shop, money right name concentrated in his hand, he used this name to carry out other crowdfunding projects outside, but the money into his own pocket. If you raise objections in the group, you will be kicked out of the group. Li Ning, one of the four sponsors of the crowdfunding project, said,"The cafe is not a 500-person cafe now. It's Xia Jun's cafe now."

"I am Don Quixote." Xia Jun said,"This is not a problem of business thinking deviation, this is a problem of human nature, I believe that no one in 500 people is more selfless than me in the cafe." The cafe is still losing money every day, Xia Jun said, if a year later the funds are not enough to run, will sell a suite to let the cafe open,"if there is a second person can do this, you can attack me." If you don't have courage, what are you talking about?