The price of ground coffee in more than 140 KFC restaurants in Shenzhen is set from 10 yuan.
KFC freshly ground coffee starts at only 10 yuan.
The reporter saw in the Vientiane City KFC restaurant that KFC's freshly ground coffee did not set up an independent selling counter, and the price of coffee products was above the ordering counter. The reporter saw on the menu that among the six coffee products offered by KFC, the cheapest American coffee is no more than 10 yuan per cup, while the most expensive product is only 19 yuan. This price is much lower than the Starbucks price line of about 30 yuan, but also significantly lower than McDonald's McCoffee, this price is obviously very competitive. In 2015, KFC will launch freshly ground coffee series in 1000 restaurants in no less than 20 cities, according to he Yong, vice president of brand planning.
Consumers choose good coffee with their tongues
In fact, KFC has been watching the changes in the coffee market in recent years, and careful consumers will find that freshly ground coffee has appeared in KFC restaurants in Shanghai, Beijing and other places as early as 2009. KFC quietly tries different coffee beans, coffee machines and different processes, and has been groping for the good cup of coffee that best represents KFC's contribution to consumers.
During this period, KFC has launched at least four series of coffee products. The most "tangled" choice is to make a decision between a flower-drawn series with a beautiful appearance and a fresh grinding series with a well-balanced flavor. After a number of consumer tests, including concept testing and blind taste testing, KFC selected similar restaurants from Beijing and Shanghai in May 2013 to conduct simultaneous testing of the two product lines, allowing consumers to make a choice. Finally, consumer research and sales data show that using 100% Arabica coffee beans, each cup is a freshly ground coffee series, with fresh and freshly ground quality raw materials, rich and smooth taste and excellent performance-to-price ratio, has won the preference of consumers. So now this good cup of coffee launched by KFC is the result of the vote of consumers' tongues.
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Heilongjiang Coffee Industry and Communication Alliance has set up more than 400 Bingcheng Cafe.
Heilongjiang coffee industry and social alliance was established in Harbin. The reporter learned that according to incomplete statistics, there are more than 400 coffee shops in Harbin at present. In the future, our province will explore growing coffee beans in South America, and then sell these coffee beans back to China. Or will build bonded warehouses in Harbin to reduce the cost of coffee. It is reported that the purpose of Heilongjiang coffee industry alliance is to unite the coffee industry.
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The second Coffee Culture Festival in Xiang'an District opens this Saturday with better food and more food.
After having enough to drink and eat, Da Hao Shanzhai will also prepare rich entertainment for the guests. Horse-drawn carriages, picking autumn tea, etc., which usually require fees, will be open to the public free of charge on the day of the event. According to Huang Sheng, the owner of the village, there are two horses bought from the zoo in the shanzhai. Huang Life also bought two beautiful western carriages, so that citizens can not only get close to the two horses, but also ride.
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