Chen Weiming, the second Generation Entrepreneur: promoting Coffee Culture at the people-friendly Price

Chen Weiming, from Hsinchu, Taiwan, came to Kunshan to settle down and study with his parents in the semiconductor industry at the age of 10. Because his father wanted to invest in a new business to start a coffee shop, and he was not interested in taking over his father's semiconductor business, he was very interested in opening a coffee shop, so he was in charge. As it happens, the president of the Kunshan Taiwan Merchants Association also hopes to set up a coffee shop in the Kunshan Taiwan Association Building, so that office staff in the building and customers can have a place to drink coffee and chat. Through the investment promotion process, "Le Dou Fine Coffee" is officially settled in.

Chen Weiming's opening of a coffee shop is different from that of ordinary young people in Taiwan, who only want to open a coffee shop, which is different from the mentality of being content with "small luck." since the mainland market is vast, especially since opening a coffee shop is still an emerging market, Chen Weiming and his father are very ambitious. I want to first open the first "Le Dou boutique coffee" for military training, and then promote coffee culture and open a chain brand, so as to expand the family business from semiconductor manufacturing to consumer services.

Young Chen Weiming, who has only opened a coffee shop for a year, already has a lot of ideas. He thinks that this industry is a relatively "confused" situation in the mainland. many people think that the price of coffee belongs to that of Starbucks, but in fact this is not the case. therefore, the price of Ledou coffee is more close to the people, "let these colleagues in the building become our friends, let them accept our price."

Chen Weiming points out that to promote coffee culture in the mainland, "our store is different from other countries. Part of it is that we can be professional like Starbucks, but also with a kind of leisure interaction with guests. Explain to the guests the origin of coffee culture. We have both."

He believes that there are not many people in Kunshan who drink coffee, and how to get in touch with them, we first need to let the guests in; if we want to let the guests in, there must be something that the guests are willing to come in. so Le Dou Coffee also provides meals: table-style Steamed Rice with Red-Cooked Pork, steak rice, Western-style spaghetti, Japanese curry, and "wonton made by ourselves."

Comparing the difference between young people from the mainland and Taiwan, Chen Weiming feels that young people in Kunshan, mainland China, have married and had children as early as, say, 23 years old. As for ambition, he feels that young people in the mainland pay more attention to work cooperation, and when looking for a job, they will not compare the details.