Starbucks'"medium Cup incident" fermented on the Internet
In the field of coffee, Starbucks has always been the maker of the rules of the game, and its deep insight into the consumer mentality has always made Starbucks invincible. For example, this summer Starbucks launched cold-extracted coffee, which is known as the top of the coffee disdain chain. Although the price is a few yuan higher than ordinary coffee, high specifications, limited quantities and positioning still make cold-extracted coffee a second grab. Recently, Starbucks launched an upgraded version of cold-extracted coffee, which is available in only three stores around the world. Starbucks could simply stand at the top of the chain of disdain. The slightly arrogant response did not quell the enthusiasm for complaining about the Starbucks Cup incident, and Starbucks did not reveal its willingness to change the name of the cup. In fact, Starbucks employees take great pains to remind customers that there is a simple chain of interests behind the cup shape. It is estimated that a rising cup reminder at Starbucks can increase revenue by 65.7 million, and the number of customers in each store is about 300. the rate of successful recommendation is about 10%, that is, 30 guests will change their mind and increase their spending. If calculated according to the minimum increase in cup consumption per customer (3 yuan), the sales of a store can increase by 90 yuan a day. Starbucks currently has more than 2000 stores in China, which means that Starbucks can increase its revenue by 65.7 million yuan a year. Starbucks turned into a carnival complaining about Starbucks, and Starbucks replied that it would improve its service. Provide a different Starbucks experience for customers who love Starbucks. Starbucks explained in its reply that in order to ensure that customers choose the cup accurately, they sometimes reconfirmed with customers that the complaint quickly simmered on social networks, and Internet celebrity Luo Yonghao joined the camp of complaining about Starbucks. In this online video, Luo Yonghao orders a medium cup of coffee at Starbucks, but the waitress refuses to educate him with Starbucks standards. The youngest is called "medium cup" and the middle size is called "big cup". After being repeatedly humiliated, Luo Yonghao left after slapping several times. "every time I am told that the medium cup is the smallest cup at Starbucks, I feel that Starbucks is the god who dominates the universe." Some netizens complain that it is the Starbucks fans who are attacking Starbucks. Last week, a Starbucks gold card member wrote an open letter to Wang Jingying, CEO of Starbucks China, saying that as a regular customer, he was asked by the waiter twice to confirm "are you sure it is a medium cup" and "medium cup is our smallest cup", which made him feel very uncomfortable.
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Villagers in the United States and Mexico first began to drink caffeinated drinks in 750 AD.
Patricia Crown and colleagues used a combination of liquid chromatography and mass spectrometers to analyze organic residues in 177pottery samples found in 18 locations in Arizona, Chihuahua, Colorado and New Mexico. These findings reveal that villagers living in long strips from southern Colorado to northern Chihuahua first began drinking caffeine as early as 750 AD.
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Ethiopian Coffee accounts for 9% of the Japanese coffee market
The Ethiopian Foreign Ministry said Ethiopian coffee accounted for 9% of the Japanese coffee market in 2006. The top three coffee markets in Japan are Brazil, Colombia and Indonesia, with market shares of 28 per cent, 20 per cent and 15 per cent, respectively. Compared with 2005, the amount of coffee exported by Ethiopia to the Japanese market increased by 27.2% in 2006, and the transaction volume increased by 28%. The export volume in 2005 was 71 million yuan.
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