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Starbucks'"medium Cup incident" fermented on the Internet

Published: 2026-06-04 Author: World Gafei

Last Updated: 2026/06/04, In the field of coffee, Starbucks has always been the maker of the rules of the game, and its deep insight into the consumer mentality has always made Starbucks invincible. For example, this summer Starbucks launched cold-extracted coffee, which is known as the top of the coffee disdain chain. Although the price is several yuan higher than ordinary coffee, high specifications, limited quantities and positioning still make cold-extracted coffee a second grab. Recently, Starbucks launched cold coffee.

In the field of coffee, Starbucks has always been the maker of the rules of the game, and its deep insight into the consumer mentality has always made Starbucks invincible. For example, this summer Starbucks launched cold-extracted coffee, which is known as the top of the coffee disdain chain. Although the price is a few yuan higher than ordinary coffee, high specifications, limited quantities and positioning still make cold-extracted coffee a second grab. Recently, Starbucks launched an upgraded version of cold-extracted coffee, which is available in only three stores around the world. Starbucks could simply stand at the top of the chain of disdain. The slightly arrogant response did not quell the enthusiasm for complaining about the Starbucks Cup incident, and Starbucks did not reveal its willingness to change the name of the cup. In fact, Starbucks employees take great pains to remind customers that there is a simple chain of interests behind the cup shape. It is estimated that a rising cup reminder at Starbucks can increase revenue by 65.7 million, and the number of customers in each store is about 300. the rate of successful recommendation is about 10%, that is, 30 guests will change their mind and increase their spending. If calculated according to the minimum increase in cup consumption per customer (3 yuan), the sales of a store can increase by 90 yuan a day. Starbucks currently has more than 2000 stores in China, which means that Starbucks can increase its revenue by 65.7 million yuan a year. Starbucks turned into a carnival complaining about Starbucks, and Starbucks replied that it would improve its service. Provide a different Starbucks experience for customers who love Starbucks. Starbucks explained in its reply that in order to ensure that customers choose the cup accurately, they sometimes reconfirmed with customers that the complaint quickly simmered on social networks, and Internet celebrity Luo Yonghao joined the camp of complaining about Starbucks. In this online video, Luo Yonghao orders a medium cup of coffee at Starbucks, but the waitress refuses to educate him with Starbucks standards. The youngest is called "medium cup" and the middle size is called "big cup". After being repeatedly humiliated, Luo Yonghao left after slapping several times. "every time I am told that the medium cup is the smallest cup at Starbucks, I feel that Starbucks is the god who dominates the universe." Some netizens complain that it is the Starbucks fans who are attacking Starbucks. Last week, a Starbucks gold card member wrote an open letter to Wang Jingying, CEO of Starbucks China, saying that as a regular customer, he was asked by the waiter twice to confirm "are you sure it is a medium cup" and "medium cup is our smallest cup", which made him feel very uncomfortable.

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