Ethiopian Coffee accounts for 9% of the Japanese coffee market
The Ethiopian Foreign Ministry said Ethiopian coffee accounted for 9% of the Japanese coffee market in 2006. The top three coffee markets in Japan are Brazil, Colombia and Indonesia, with market shares of 28 per cent, 20 per cent and 15 per cent, respectively.
Compared with 2005, the amount of coffee exported by Ethiopia to the Japanese market increased by 27.2% in 2006, and the transaction volume increased by 28%. Exports reached US $71 million in 2005 and US $91 million in 2006.
The reason for the increase in coffee exports is that the quality of coffee has been valued by coffee growers, and the government has provided a lot of help to coffee farmers and exporters in promoting coffee exports. Through contacts with Japanese importers, the Ethiopian Embassy in Japan learned that the quality of coffee exported to Japan by Ethiopia had improved significantly in 2006. Ethiopian coffee is named Macca in Japan, and its unique fragrance is very popular.
- Prev
Starbucks'"medium Cup incident" fermented on the Internet
In the field of coffee, Starbucks has always been the maker of the rules of the game, and its deep insight into the consumer mentality has always made Starbucks invincible. For example, this summer Starbucks launched cold-extracted coffee, which is known as the top of the coffee disdain chain. Although the price is several yuan higher than ordinary coffee, high specifications, limited quantities and positioning still make cold-extracted coffee a second grab. Recently, Starbucks launched cold coffee.
- Next
Korean coffee is expanding crazily in China, rising and falling in just one year.
Stores are closed, franchisees run away, Korean coffee brands continue to storm, exposing the problem of insufficient management control under the rapid growth of enterprise scale. According to RET Rui Yide's "Research report on the Development trend of Korean Coffee Shop in China", Korean coffee brands tend to join or co-operate as the main expansion mode, of which the proportion of coffee with you accounts for 10%, and that of zoo coffee is higher than that of zoo coffee.
Related
- Unexpected! Mstand actually launched scallion pancakes?!
- Why are cooperatives more common in Ethiopian coffee companies? What are the characteristics of Guodin coffee?
- White expectations! Manner's Peripheral Cup was "only announced but not included"?!
- Rain resumes in Brazil! Coffee bean production rises and prices fall
- Why is latte bitter? What is the ratio of coffee to milk in Latte? How strong should the coffee foam be?
- What is the best sugar in coffee? What is the difference between white sugar and yellow sugar? How to make a Camelot latte?
- How should coffee beans be preserved? The four coffee beans stored cannot be "touched"! How to store coffee beans best?
- Why can't an 18-gram powder bowl hold 18 grams of coffee powder? How good is the grind of espresso? How to determine whether the thickness of coffee beans is appropriate?
- Somalia expelled Ethiopian diplomats! Coffee export problem is serious
- Where is Mantelin coffee mainly grown? What is the Ateng in Indonesian coffee?