Ethiopian Coffee accounts for 9% of the Japanese coffee market
The Ethiopian Foreign Ministry said Ethiopian coffee accounted for 9% of the Japanese coffee market in 2006. The top three coffee markets in Japan are Brazil, Colombia and Indonesia, with market shares of 28 per cent, 20 per cent and 15 per cent, respectively.
Compared with 2005, the amount of coffee exported by Ethiopia to the Japanese market increased by 27.2% in 2006, and the transaction volume increased by 28%. Exports reached US $71 million in 2005 and US $91 million in 2006.
The reason for the increase in coffee exports is that the quality of coffee has been valued by coffee growers, and the government has provided a lot of help to coffee farmers and exporters in promoting coffee exports. Through contacts with Japanese importers, the Ethiopian Embassy in Japan learned that the quality of coffee exported to Japan by Ethiopia had improved significantly in 2006. Ethiopian coffee is named Macca in Japan, and its unique fragrance is very popular.
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