Global coffee buyers seek direct deals with Kenyan farmers
Kenya is divided into seven provinces (PROVINCE) and one provincial special district (Nairobi province). The following provinces are divided into districts (DISTRICT), townships (DIVISION) and villages (LOCATION). Under the new constitution, the four-tier administrative structure will be changed to the central and county (COUNTY) levels. The 47 counties established under the new constitution will be officially operational after the 2013 general election.
The seven provinces are: central Kenya (Central Province), Coastal Province (Coast Province), Eastern Kenya Province (Eastern Province), Nyanza Province (Nyanza Province), Rift Valley Province (Rift Valley Province), Western Kenya Province (Western Province) and North-East Kenya Province (North Eastern Province). [3]
Capital
Nairobi, with an area of 648 square kilometers, 1680 meters above sea level and a population of 3 million, is the political, economic, cultural, industrial and transportation center of the country. it has been designated as the capital since 1907 and is one of the international cities in Africa.
Coffee buyers from the American Special Coffee Association (SCAA), Brazil, Colombia, China, Hong Kong and Myanmar have come to Kenya to seek direct deals with local farmers. At present, 85% of Ken's exported coffee is auctioned through the Nairobi Coffee Exchange (NCE). The auction price of each bag of 50kg coffee is about 23000 Ken shillings (US $225.8), which can be sold directly to buyers for up to 30,000 Ken shillings (US $294.5), which will greatly increase the income of farmers. Kenya produces about 1 per cent of the world's coffee, and only 5 per cent of exported coffee is roasted beans.
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The growth rate of South China market is as high as 30%-Kopi Luwak locates itself in the middle and high end market.
In addition, in order to meet more consumer demand and brand promotion, Kopi Luwak has not only pure high-end Kopi Luwak, but also medium-and low-end coffee with a selling price of about 20,30 yuan, and even instant coffee products. The ratio of high-end products to low-end products is 3:7. At present, cafes are polymorphic in China. In this context, Zhu Danpeng believes that coffee shops such as Starbucks and Pacific Cafe
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