The coffee industry is booming all over the world-the potential of domestic coffee

Shangcaf Coffee in the Thames town of Songjiang, which once featured "nostalgia in old Shanghai" when it was founded, has been transformed into a "Alice in Wonderland" theme store with its new makeup, and its customers are mainly young tourists who come to the town for sightseeing and holidays. "but the coffee we choose is still a long-established 'Shangka' brand clear coffee and wheat cream and Lekoufu, which now have a 'counterattack' effect among young consumers. We have also created a new way to eat coffee with Koufu and coffee with wheat cream, which makes the young people of the post-90s feel fresh instead. " Shop owner Fang Hong said.

In China, although the coffee industry started relatively late, various types of cafes blossom in China, releasing their own coffee charm. It can be said that Beijing, Shanghai and Guangzhou is a good place for the development of the domestic coffee industry, and there is still a big gap between the coffee consumption of these places and the world. It can be seen that the development potential of the domestic coffee industry is still relatively large, and there is a lot of room for development. At the same time, some independent cafes also hope to get a piece of the Red Sea. Classic nostalgic "Antique Garden" and "Old Wheat Cafe"; "Tiger Coffee" and "Man Caf" featuring simple and backward industrial style; "Cat Coffee" with pet cats as the biggest highlight; "Lumazi Cafe" dedicated to coffee bean taste …... Unwittingly appeared in the streets of Shencheng. If fast food restaurants and convenience stores are aimed at hurried white-collar workers and chain cafes at business customers, then these independent cafes are creating a cultural harbor. At the "Old Movie Cafe" on Duolun Road, there is a Chaplin statue at the door, a phonograph in the shop hall, and photos of stars of old Shanghai hanging on the wall, with light blues and dim candlelight, giving people a sense of passing through. The "Mariomba Coffee" on Wukang Road is simply pasted with old English newspapers, and most of the waiters are college students. There are many cafes in Shanghai that wear casual clothes. Coffee consumption is about 10 percentage points ahead of the national average. Coffee ranks first among the three major drinks in the world, but at present, the per capita annual coffee consumption in China is only 4 cups, while in several big cities from Beijing to Guangzhou, the annual per capita consumption is about 20 cups, which is a far cry from 200 cups per capita in Japan and 140 cups in South Korea.

The gap means space for development. "in Shanghai, where Shanghai-style culture has been immersed for many years, the commercial war in cafes is becoming more and more fierce." Shanghai Food and Beverage Cooking Industry Association told reporters. The two giants of "foreign fast food" are fighting the coffee market secretly. KFC has launched freshly ground coffee, which is cheaper than its competitor "McCoffee". The transformation speed of the foreign-funded convenience industry is obviously faster than that of the local convenience industry in recent years, and the current coffee mill is one of the "sharp tools" of its competition. Shanghai convenience stores including 7-eleven, Family convenience, Rosen, Histo and Easy Carrefour, which has obviously accelerated its opening speed in the past year or two, have launched freshly ground coffee one after another. Coffee occupies a very important position in the world beverage industry. To borrow the advertising slogan of a certain brand, the coffee consumed by the world can circle the earth several times. Although the coffee industry is booming in the world, there is an uneven geographical distribution. Compared with other countries, China started relatively late, and the development of the coffee industry is not so mature. Next, let's explore the development of the coffee industry through a group of consumer big data.

China, which has a strong "tea culture", has broad coffee consumption potential. statistics show that although China's coffee market is currently small, in many large and medium-sized cities in China, the number of coffee professional venues is growing at an annual rate of about 25%. By 2020, China's coffee market consumption is expected to reach trillions of yuan, and in the next decade, China will surpass the United States to become the world's largest coffee consumption market.