From the beverage characteristic project, this paper analyzes how to achieve the details of the brand in the coffee franchise.

First, for a coffee franchisee brand, if you want to get the attention of coffee franchisees and join, you can not do without the reputation of consumers and excellent profitability, and to achieve these, coffee quality and environment have to be outstanding. For example: Chengdu Coffee joined some stores, daily customers, turnover of more than 10,000, leaving a very deep impression on customers.

Second, when it comes to leaving a deep impression on customers, many coffee shops have a flower, a leaf, a section, a table, a chair, a cup of paper, all reflect the unique ingenuity of their own coffee brand culture, different from the traditional coffee shop tables and chairs, brand coffee franchise stores have a variety of styles of tables and chairs, leather business chairs, cloth comfortable sofas, retro log tables and chairs, etc., sweep the traditional restraint and stodgy And the high design is also more in line with the psychological demands of modern fashion and leisure people. Visual design is more simple, flexible and lively.

And the floor and wall sockets are complete, which can meet the power needs of all kinds of portable electrical appliances. Order a cup of mocha, take out the laptop you carry with you to consult information and surf the Internet, and for literary and artistic consumption, you can also take pictures here, read literary books, and so on.

Third, high-quality coffee is also one of the reasons why consumers favor it. High-quality coffee franchise shop or a professional coffee franchise brand with rich cultural connotation is the first in China to launch the concept of "BIG SIZE" large cup coffee, and the price is common, to meet the needs of more consumer groups for coffee. Many brand coffee franchisees choose foreign imported coffee beans, strictly control in baking and production, Excelsior, taste a mouthful of coffee, light coffee aftertaste, is absolutely "easy to tune" coffee. This is also the reason why many investors in beverage franchises like to do brand culture coffee, and it is also the charm to attract consumers!

4. Nowadays, many customers who join in beverage industry choose chain. First of all, as we all know, one of the great advantages of joining a chain is that it can reduce the risk of starting a business and increase the chances of success. In today's increasingly competitive society, market opportunities are rare for independent entrepreneurs with little or no capital. Every year, the fact that tens of thousands of small and medium-sized enterprises across the country have closed down tells us that it is difficult and risky for an inexperienced investor to start his own business independently in a highly saturated market environment.

If a chain franchisee chooses a franchise with good performance, strong strength and high reputation to join its chain network, its chance of success will be greatly improved. There is a famous Chinese saying: a big tree is a good shade. Small investors join the franchise network, have a chain headquarters as a "backer", and can get professional and technical assistance from the headquarters, which is indeed a shortcut to success for inexperienced entrepreneurs. Selling other people's brands may not be undeveloped and on the road to wealth.

Fifth, secondly, franchisees can get specification management training and professional business help.

It often takes a long time for a new store to figure out a feasible management method on its own, and perhaps before this management method matures, the store cannot be maintained because of too many detours. But if an investor joins the chain headquarters, he doesn't have to start from scratch, and although he has no expertise and management experience, he can get immediate training in management skills, know-how and business knowledge. After years of practice, these experiences have been proved to be effective, and a set of standardized management system has been formed. it is very easy for franchisees to copy these standardized management methods.

All in all, the brand coffee franchise adheres to the focused attitude of Excelsior, making consumers more comfortable choices, starting from the details to enhance customer viscosity. Long-term consistent quality improvement, and real work style, the achievement of the brand coffee in the coffee industry's core competitiveness, win a good reputation process!