Chongqing may become the largest coffee entrepot trade base in China.
According to Peng de, Chongqing Coffee Trading Center will build coffee electronic trading platform, coffee cross-border e-commerce platform, coffee industry chain financing credit platform, as well as coffee transaction settlement center and coffee big data center. "the coffee trading center will achieve five major functions, the most important of which is the price discovery function. on this open and transparent platform, farmers and supply chain enterprises in China and Southeast Asia provide goods and services, and buyers bid to buy them, thus forming a reasonable price. when it reaches a certain scale, the trading center will become a pricing center."
At the same time, the coffee trading center will also achieve the industrial chain agglomeration function, and the trading center will also achieve the three major functions of preventing grey trading, financial settlement and optimal allocation of resources.
Many people in the industry believe that as long as the role of Chongqing coffee trading center can be brought into full play, Chongqing may become the largest coffee entrepot trade base in the country. this will greatly promote the development of the whole industrial chain of coffee cultivation, trading, processing, warehousing and logistics and trade in China, and will help China to compete for the pricing and discourse power of the world coffee market as one of the major shareholders of Chongqing Coffee Trading Center. A person in charge of Hougu Coffee in Yunnan said that although Chongqing is not a traditional coffee growing base, it is adjacent to Yunnan, the largest coffee producing area in the country, and is at the intersection of "Belt and Road Initiative" and the Yangtze River economic belt. It also has three major transportation hubs of water transport, railway and air transportation, as well as three first-class ports and bonded areas, as well as the China-Europe Chongqing New Europe train directly to Duisburg, Germany. This helps to closely connect the Asian coffee producing areas such as Yunnan and Southeast Asia with the European market, thus radiating the global coffee industry. In addition, Chongqing has built 13 factor markets such as assets, rights and interests, and the development of factor markets is in a leading position in the central and western regions.
In fact, Chongqing has already laid a solid foundation in the field of coffee trade. Chongqing Energy Group started coffee trade as early as 2012 and signed a strategic cooperation agreement with Yunnan Hougu Coffee in May last year. In July last year, the first post-valley coffee train full of Yunnan coffee left Chongqing and arrived in Duisburg, Germany, 12 days later. In the whole of last year, the coffee trade volume in Chongqing reached nearly 1 billion yuan.
On this basis, Chongqing formally established a coffee trading center on June 16, which aims to make up for the shortcomings of China's coffee industry. For a long time, the problem of "small, scattered and chaotic" in China's coffee industry has been serious. Due to the lack of pricing power in the international market, it has been plagued by the "price cycle". At present, only the price of Chinese coffee is lower than the New York futures price. although it has caused huge losses to Chinese coffee farmers, although it is not a traditional coffee planting base and is located in inland areas, Chongqing recently set up a coffee trading center. And announced that it will build the country's largest coffee entrepot trade base. Only half a month after its establishment, Chongqing Coffee Trading Center has shown great attraction and has signed intention agreements with more than 200 domestic and foreign coffee enterprises.
Industry insiders said that the broad prospects of the coffee market, as well as Chongqing's unique location, logistics advantages and factor market foundation, are the main reasons for Chongqing's entry into the coffee industry, which will promote the development of the whole industry chain of China's coffee industry. it is expected to change the current situation of China's coffee industry, which is lack of pricing power, voice and weak ability of sustainable development.
"in the international market, coffee is the second major trading commodity after crude oil in trading volume. It is highly standardized, easy to store and transport, and has strong financial attributes." Peng de, general manager of Chongqing Coffee Trading Center, said that China's coffee consumption is increasing year by year, with an average annual growth rate of more than 20%. It is estimated that the domestic coffee consumption market will reach more than 600 billion yuan in 2020.
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Yunnan coffee output reached 139000 tons at the end of the annual coffee harvest season.
The huge consumption potential of China's coffee market obviously gives Yunnan coffee industry great confidence. Figures show that at present, the annual per capita coffee consumption in China is only 4 cups, and even in Beijing and Shanghai, the per capita annual consumption is only 20 cups, which is far lower than 40 cups in Taiwan, 240 cups in South Korea, 200 cups in Japan, and about 400 cups in the United States and other European countries.
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