New plans for the future development of Starbucks
1. More professional pastry-Starbucks USA is gradually replacing traditional pastry products with pastries offered by La Boulange, a famous bakery in San Francisco. In addition, Starbucks is gradually implementing a new policy of "heating all cakes" in more cities, which is said to have received a good response, especially in coastal cities.
two。 Drive-in window-2/3 of new Starbucks stores in the United States this year provide convenient delivery windows for motorists, which analysts believe will provide new impetus for sales growth.
3. Lunch-Starbucks is testing lunch menus in some stores, including charcoal roast pork sandwiches, Chicken Noodle Soup, roast chicken burritos and so on. This is also seen by analysts as a new bright spot for profit growth.
4. Tea and soda-Starbucks is gradually adding carbonated drinks and Teavana teas to all stores. In the next few years, Starbucks plans to add 1,000 Teavana tea bars.
Recently, Starbucks announced a partnership with Oprah, the most famous talk show host in the United States, to launch Teavana tea named after her.
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Chongqing may become the largest coffee entrepot trade base in China.
According to Peng de, Chongqing Coffee Trading Center will build coffee electronic trading platform, coffee cross-border e-commerce platform, coffee industry chain financing credit platform, as well as coffee transaction settlement center and coffee big data center. The coffee trading center will achieve five major functions, the most important of which is the price discovery function. On this open and transparent platform, Chinese and Southeast Asian farmers and supply chain enterprises
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Several principles of Coffee franchise Operation
The principle of unified leadership. The principle of unified leadership means that there can be only one leader and one plan for all activities that strive to achieve the same goal. The principle of unified leadership says that a subordinate can only have one direct superior. It is different from the principle of unified command, which states that a subordinate can only accept instructions from one superior. There is a difference between these two principles.
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