The increase of national income is expected to increase the per capita consumption of coffee.

The improvement of China's national income level is expected to lead to the increase of coffee consumption per capita. The market penetration of the young and middle-aged population helps to drive the growth of potential coffee consumers. As a drink with unique taste, coffee is very popular among young and middle-aged people. The survey shows that different age groups in China have different degrees of love for coffee, among which people aged 41-50 years old account for 24%, 20-30 years old account for 18%.

The substitution of coffee for tea is expected to increase coffee consumption per capita. According to statistics, from 2010 to 2015, the number of teahouses in China increased from 48842 to 50984, an increase of 4%. Compared with the tepid development of teahouses, the number of cafes in China has doubled in the past five years-from 16898 in 2010 to 4783 in 2015. Although the coffee industry has experienced a period of rapid growth for nearly five years, it still has great potential for growth in the future. We estimate that the coffee industry will ensure a growth rate of more than 10%. It will bring new opportunities for the development and growth of the coffee industry. The acceleration of urbanization in China is expected to lead to the growth of potential coffee consumers. The rate of drinking coffee in urban population is higher than that in rural population. Since 2007, not only first-tier cities, but also second-and third-tier cities have made great efforts to build commercial centers. Every time a commercial center is built, restaurants and cafes will naturally follow, giving a great boost to the industry. At present, the scale of the global coffee consumption market is about 12 trillion RMB. The United States is the largest coffee consumption market in the world, with an annual consumption of about 3 trillion RMB, while the coffee consumption market in China is about 70 billion RMB. However, in terms of growth rate, China's coffee consumption is growing at an annual rate of about 15%, much higher than the 2% growth rate of the global market. At present, the average Chinese consumes only 4 cups of coffee per year, while Beijing, Shanghai, Guangzhou and other big cities consume an average of 20 cups per person per year. Compared with the average annual consumption of 200 cups by Japanese and 140 cups by Koreans in neighboring countries, China's coffee consumption market has great potential.

Coffee, as one of the three major drinks in the world, has only been widely accepted in China in recent years. But compared with Western countries, China's coffee market has more potential, more and more people begin to accept coffee and like coffee. With the popularity of coffee, joining coffee shops will flourish.

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