The market share of instant coffee in China has declined year after year-freshly ground coffee has become a new favorite in the market.

There is a slogan that goes like this: on rainy days, music and chocolate go better; the comfortable and relaxing environment goes best with freshly ground coffee. In addition to freshly grinding coffee, the environment of the coffee shop is also very important. Why are some coffee shops so busy? Just like Paskucci Sanlitun store, there is a constant flow of people every day, with a daily turnover of nearly 10,000 yuan during the holidays.

During a return visit to the headquarters, the manager of Sanlitun said: "customers are full of praise for our coffee. At the same market price, our family provides consumers with large 'BIGSIZE' coffee, which is very affordable; and the design of the storefront is provided by a professional Italian design team combined with local characteristics; at the same time, the popularity of Italian culture in recent years has attracted more customers from our cafe."

It is not because they have done anything wrong that the beauty of large fast consumer brands such as Maxwell is as lonely as twilight. As traditional large-scale FMCG brands, it may not be their peers, but new consumption trends, that can subvert them. As the freshly ground coffee is gradually loved by consumers, the future development space of the freshly ground coffee brand is huge.

Looking around the entire coffee industry, the growth rate of instant coffee is slowing down, and fast consumer products such as instant coffee, instant coffee and cola are being put on the "unwelcome list" by consumers, and healthy freshly ground coffee has gradually become a new favorite in the market and an investment object for entrepreneurs.

Healthier than instant Pascal coffee.

Most of the earliest people who come into contact with coffee start from instant, brewing is simple and can be mixed with water, but the taste is monotonous and lacks the richness and variety of taste. Strictly speaking, "instant coffee" is not the real sense of coffee, like essence, saccharin, milk powder, monosodium glutamate and other junk chemical foods, their harm to the human body is well known and beyond doubt.

The freshly ground coffee is different, just like Paskucci's fresh coffee beans are selected and roasted in Haiti in the future, and then water is quickly extracted from the coffee machine. In addition to its delicious flavor and rich taste, it contains the right amount of caffeine and many minerals, which are of great benefit to our bodies.

The market share of a certain instant coffee in China has declined year after year, and now it is less than 10%. The whole factory will be closed by the end of December. Recently, Nestl é, the leader of instant coffee, released its financial results for the first half of 16 years, showing that its real growth rate of sales was only 2.8%, and the growth rate and net interest rate were lower than expected.