The potential of Chinese coffee market is unlimited-domestic coffee is developing continuously.
The substitution of coffee for tea is expected to increase coffee consumption per capita. According to statistics, from 2007 to 2015, the number of teahouses in China increased from 48842 to 50984, an increase of 4%. Compared with the tepid development of teahouses, the number of cafes in China has doubled in the past few years-from 15898 in 2007 to 39783 in 2015. So from these data, we can see that the potential of China's coffee market is unlimited.
Through big data, we know clearly the potential of China's coffee market. With the continuous development of domestic coffee, China will usher in a larger consumer market. The huge market has attracted many foreign coffee brands to settle in, and the Chinese coffee market will be more and more lively in the future.
The market penetration of the young and middle-aged population helps to drive the growth of potential coffee consumers. As a drink with unique taste, coffee is very popular among young and middle-aged people. The survey shows that different age groups in China have different degrees of love for coffee, among which people aged 41-50 years old account for 24%, 20-30 years old account for 18%.
The improvement of China's national income level is expected to lead to the increase of coffee consumption per capita. Coffee products are not the regular consumption necessities and choice preferences of Chinese people, so there is a significant positive correlation between coffee consumption and residents' disposable income.
Coffee started relatively late in China, and people began to develop the habit of drinking coffee in about the 1990s. With the continuous change of society, office workers are gradually called the main force of coffee consumption, and the number of domestic coffee lovers is also rising sharply. China's coffee market has a huge market potential. Empty words, big data will tell you how big the potential of the coffee market is?
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The size of the coffee market has increased to 150 billion. Coffee entrepreneurship is promising.
Recently, the number of domestic coffee lovers is increasing year by year, and these consumers are mainly concentrated in first-and second-tier cities. With the continuous development of coffee, the coffee market will sink to third-and fourth-tier cities. According to industry insiders, the overall growth of the coffee market will exceed 150 billion. Instant, freshly ground and ready-to-drink coffee all have their own consumers, while freshly ground coffee has greater potential for development. At present
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Boutique coffee and "amateur" customer cafe how to balance?
As people who know coffee, we all know that the deeper the coffee is roasted, the more flavor it loses. Speaking of which, let's talk about baking, which includes light, medium and deep baking. Nowadays, most boutique coffee roasters try to make the coffee as light as possible so that the taste of the coffee is consistent with the floral and fruity flavors described on the package.
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