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Boutique coffee and "amateur" customer cafe how to balance?

Published: 2026-02-05 Author: World Gafei

Last Updated: 2026/02/05, As people who know coffee, we all know that the deeper the coffee is roasted, the more flavor it loses. Speaking of which, let's talk about baking, which includes light, medium and deep baking. Nowadays, most boutique coffee roasters try to make the coffee as light as possible so that the taste of the coffee is consistent with the floral and fruity flavors described on the package.

As people who know coffee, we all know that the deeper the coffee is roasted, the more flavor it loses. Speaking of which, let's talk about baking, which includes light, medium and deep baking.

Nowadays, most boutique coffee roasters try to make the coffee as light as possible so that the taste of the coffee matches the floral and fruity flavors described on the package.

I'm not saying it's wrong. I like pure drip coffee and the bright sour taste. But from the consumer's point of view, do they really understand what you mean? No matter where your coffee shop is, no matter who comes to your house for coffee every day, have you ever observed whether customers drink more lattes and cappuccinos, or more hand-brewed coffee?

What should you do if, as at the beginning of the article, your customers are completely unable to understand your passion and love? Is to adhere to the boutique, only lightly roasted single coffee, completely ignoring the feelings of customers. Or cater to the needs of customers and propose some moderately roasted blended coffee that is more acceptable. Everyone needs to think about this question: why did you open a coffee shop in the first place? Who does your coffee shop open for? Is it for yourself and your love for boutique coffee? Or for your customers, to make money from them? After all, will you change your marketing strategy and product category in order to cater to your customers?

Remember, we will always meet customers who only drink coffee with sugar and milk, and can't force anyone to accept our ideas. No matter whether he knows the fine coffee or not, he is our customer. No customer should be discriminated against and indifferent in the coffee shop. Every customer deserves the best service.

So you need to pay attention to customer feedback, because only positive feedback will improve the profitability of the coffee shop, but also need to adapt to local conditions, if your family's light roasted single coffee sells better, then stick to the main single coffee. At the same time, you should also take into account the feelings of customers who do not understand boutique coffee, and appropriately introduce medium-roasted blended coffee to meet their needs for milk-based coffee.

The purpose of this is not to change your business purpose, but to suggest that you try to cater to the needs of your customers. I know you are obsessed with boutique coffee, whether it is purchasing, roasting or brewing, it all reflects your pursuit of perfection. But if you can meet the needs of your customers and adjust your product range to make your coffee shop more successful, why not?

Whether you are baking yourself or purchasing from a local baker, when choosing raw materials and formulating product categories, you must put the needs of customers first and be sympathetic to customers.

Of course, you can also prepare two menus, one for those who love boutique coffee, and the other for those who are new to coffee and are in the beginning stage.

As a coffee shop operator, it is necessary to meet the needs of consumers, the first thing is to provide products that satisfy consumers. However, operators should not forget their original intention in order to cater to consumers. Boutique coffee must adhere to the pursuit of coffee quality in order to create a professional cafe, not a storefront to improve coffee drinks.