What is the most precious asset of a cafe?
Operator: coffee taught me to focus.
Concentration is not only an attitude, but also a patience. As a cafe operator, these two qualities are essential! Focus on the quality of coffee, provide consumers with a cup of mellow and delicious coffee, a suitable for elegant environment! At the same time, not all cafes will be full of customers after opening, operators should have enough patience to wait, instead of constantly changing their purpose in order to survive! Some successful coffee chains have a history of decades or even hundreds of years. For example, costa was founded in 1971, Starbucks in 1971, and Caffe Pascucci in 1883! Although the time is long, it has been persisting, pouring enthusiasm, inspiration, and attentively describing the beauty of coffee. In the era of information hustle and bustle, this is particularly important.
The charm of a cup of coffee is self-evident, and consumers, baristas and operators are fascinated by it. If anyone asks how attractive coffee is in the future, you might as well ask them to ask those who have experienced it, and they will give a convincing reason.
Consumer: coffee gives me more time to think
Many people first came into contact with coffee because it can refresh, improve work efficiency and so on, such as instant coffee was once very popular! Slowly, instant coffee is gradually replaced by cafes, and people more and more like a cup of freshly ground handmade coffee! In the cafe, people can enjoy an elegant environment while tasting delicious coffee. It may be to make an appointment with a friend to have a heart-to-heart talk, or it may be to come here to rush a plan and write a report, or it may be that a person wants to be quiet. Therefore, whether it is to get a quiet place in the busy or feel an elegant and romantic atmosphere in leisure, coffee brings consumers a time to think! Think about work, think about life, think about life.
A cup of coffee, a trace of fragrance floated by, sitting on the sofa, slowly pouring sugar into the coffee cup to dilute a little bitterness, it is a good time to enjoy a cup of coffee. So, how attractive is coffee? it can't be expressed in some specific words. Let's listen to the views of some people who have experienced it.
Barista: coffee gives me the joy of growing up.
What is the most precious asset of a cafe? Not expensive machines, not scarce coffee beans, but baristas! Because in the cafe, there is something that cold technology can't bring-warm kindness, the value of a cup of coffee! And this humanity mainly comes from the barista, such as his love for coffee, his adherence to quality, respect for customers, and so on! When a guest walks into a coffee shop and says by roll call, "I want a cup of coffee made by × ×", the value of the barista is fully reflected and recognized! When growing from a junior barista to such a barista, he must have experienced continuous learning and countless failures! After growing up, it is happiness!
- Prev
China's coffee consumption is increasing year by year-the growth rate has been stable at more than 16% in the past decade.
In terms of absolute quantity, coffee consumption in China is still in the doldrums. At present, the scale of the global coffee consumption market is about 12 trillion RMB. The United States is the largest coffee consumption market in the world, with an annual consumption of about 3 trillion RMB, while the coffee consumption market in China is about 70 billion RMB. However, in terms of growth rate, the annual growth rate of coffee consumption in China is about 15%, which is much higher than that of the whole country.
- Next
The giant is optimistic about China's coffee market-Pacific Coffee is also expanding its business.
Starbucks has made no secret of its importance to the Chinese market. In less than a month, the American coffee chain giant launched two major moves. First, it announced at the end of last month that its first Starbucks coffee roaster and selection restaurant in its overseas market would be located in Shanghai. It plans to open by the end of next year, with a floor area of 2700 square meters, making it the largest Starbucks coffee shop in the world.
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