Investment in coffee industry brand domestic and international market analysis development space to see the potential

With the rise of the middle class, drinking coffee has become a fashion. In China, the magnificent rise of the middle class is a fact that can not be ignored. He has a strong spending power, the pursuit of quality of life and fashion, unprecedented; the definition and pursuit of life is no longer the traditional concept, the pursuit of personal health has become the main pursuit. In terms of leisure drinks, they feel old-fashioned and harmful to drinking, while coffee brought by the west wind to the east has instantly become their new favorite because of its health, leisure and delicacy.

(1) from the perspective of the overall market:

In 2007, China imported 10197 tons of coffee, with a market value of 200 billion yuan, and with the popularity of middle-class lifestyle in the whole society, more and more people will drink coffee. In Shanghai alone, there are more than 1000 cafes, more than 60 coffee raw material processing agents, more than 30 coffee equipment and equipment manufacturers and agents, and the coffee consumption of the whole city has reached 2 billion yuan.

(2) looking at the prospect in terms of growth rate:

Although China's coffee consumption market has just started, its growth rate is geometric, with an annual growth rate of 10% to 15%, even exceeding the growth rate of per capita GDP in China. According to the authoritative theory, in the next few years, China is expected to become a potential coffee consumption country in the world, and its growth rate will be the first in the world.

(3) potential from the perspective of development space:

The average annual coffee consumption per person in developed countries in Europe and the United States is about 500 won 1000 cups. Our nearest neighbor Japan also consumes more than 300 cups per capita and Koreans 200 cups. Compared with these countries, China's per capita consumption is seriously low, the three major streamline cities north to Guangzhou, the per capita annual sales barely reached 25 cups. Therefore, our demand is huge, and the space for development is also huge. Especially at a time when the economy is growing by leaps and bounds and the quality of life is steadily improving, invest in coffee, lead consumption, tap potential, this chess game, keep and make even, make a profit step by step!

(4) from the perspective of industry environment, to join:

With the sudden explosion of the prospect of coffee in our country, cafes and cafes are everywhere, among which there are junk brands with poor quality, low quality and lack of culture. The defect of the market is our opportunity, half of which is accompanied by coffee, standardized, large-scale and collectivized operation to effectively overcome the industry defects of "dirty, messy, poor and small". Franchisees can quickly benefit from the mode of full-store replication and one-stop output. Therefore, if you want to break through in the out-of-order industry environment and take the road of chain joining, it is a better choice for success.