Integrate the coffee industry; the Christmas atmosphere of Coffee Street on University Road is getting stronger and the old street is drifting with western flavor.

Explore cultural resources and hold coffee season

Event: at 7 p.m. on May 27, 2016, with the singing of the old song "swing together", the first Qingdao University Road Coffee Culture season opened in the trestle Plaza. At the scene of the opening ceremony, Qingdao local music team happily moved Qingdao to bring a wonderful "time encounter Coffee" theme concert.

As a century-old street in Qingdao, University Road Coffee Street has unique geographical advantages and cultural heritage. There are not only many cafes, but also youth hostels, ceramic bars, film photo studios, teahouses and other fashionable formats. The shopkeepers planted the seeds of their dreams on the university road, trying to integrate the history and culture of the old street with the modern coffee fashion, so as to dig deep into the charm of the old street and expand the cultural tension of the university road.

In order to fully explore the cultural connotation of University Road, since May 27, Qianlu Street has held a 10-day "Fashion City South flavor Old Street" Qingdao's first University Road Coffee Culture season. During the event, not only the theme concert of "time Encounters Coffee" was held, but also "Coffee Story" and "Coffee Day exclusive" activities were carried out in some coffee shops through webcast, mobile phone clients and microplatforms.

By holding the coffee culture season, we have continuously promoted the process of building the characteristic coffee district on University Road, and on the premise of protecting its historical features, explore new ways to effectively combine the historical and cultural elements of the block with the fashion industry from different angles. to further explore the historical and cultural heritage and potential resource advantages contained in the district will not only develop cultural tourism projects that reflect the combination of "slow" and "quiet" in old Qingdao. At the same time, it has created a new business card of historical and cultural tourism in the old city.

Guide and build a platform to cultivate space for innovation

Event: on May 28, 2016, Qiusuo Book House, the first community characteristic library of Qianlu subdistrict office, officially opened at 12C Huangxian Road. Famous calligraphers and painters were invited to share the culture of calligraphy and painting at the opening site. Shinan District CPPCC attended the opening ceremony. The District Human and Social Bureau unveiled (awarded) the license for "Shinan District College students' Entrepreneurship and Employment practice Base" at the scene, and issued a letter of appointment for specially invited lecturers. At the same time, projects such as "Quest Public Welfare Lecture Hall" and "Creator headquarters Qingdao activity Center" were launched.

Among the many coffee shop owners on the university road, many are grassroots entrepreneurs. In order to create a good entrepreneurial space for many entrepreneurs, in 2015, Qianlu Street Office studied and determined the development idea of "gathering and development with the help of the industry, the government guiding the construction of a platform, excavating the cultural connotation of the old city, and cultivating the development space of mass creation". Combine the building work of Coffee Street with college students' entrepreneurship, industrial innovation and creation space to build a platform for the economic development pattern of "mass entrepreneurship and mass innovation". To explore and realize a new mode of economic development in the old urban area.

In 2016, Qianlu subdistrict office introduced qualified social forces and cooperated with a well-known enterprise in Beijing to build a search book house with the help of professional social resources. The book house has many functions, such as community cultural activity center, book lending, salon lecture, public welfare forum, youth activity center, etc., and regularly holds training for entrepreneurs. It not only provides community services for residents in the administrative area, but also builds an exchange platform for young people to start a business, and helps entrepreneurs grow.

The promotion, integration and guidance of the coffee street on University Road has greatly promoted the healthy development of the shops in the coffee street, and a group of creators represented by coffee space and giraffe coffee have emerged. they have grown from self-employed to formal companies with their own brands, set up multi-business entities such as franchises and branches, and strive to repay society at the same time of their own development. Priority shall be given to the employment of laid-off and unemployed workers and fresh college graduates.

It is understood that in the next step, the street will study the establishment of a "coffee alliance", build an industrial alliance for the development of mass innovation, and guide the creator team to explore new ways to effectively combine the historical and cultural elements of the block with the fashion industry from different angles. introduce literary and art salons, poetry and book teahouses, characteristic bookstores and art galleries related to the history and culture of the district, so as to promote the development of diversified economic forms organically integrated with the features of the block. Cultivate new economic growth points in old urban areas under the new normal.