Analysis on the present situation and trend of hand-made Coffee Market

Individual coffee beans are purer.

Why can coffee lovers fall in love with hand-made coffee? The reporter interviewed many enthusiasts and found that the taste of hand-brewed coffee is the biggest reason. The post-85 girl sunsun was still drinking instant coffee four or five years ago, and once she had a chance to try hand-brewing coffee in a friend's coffee shop, she fell in love and got out of hand. Whenever she had time, she ran to the coffee shop, then tried to do it herself, and then fell in love with the fun of the hand-flushing process. Now, she has a set of hand-made coffee tools at home, and she can have a cup at any time.

Hand-brewed coffee is made by hand with a single variety of coffee beans from a single origin, and even roast and grind the beans by themselves. Sunsun loves hand-brewed coffee, she says, because it is much softer and more layered than machine-made or instant coffee, and a cup of coffee can taste a variety of flavors. The most interesting thing is that hand-brewed coffee is rich in variety, even if it is the same bean, different people have different tastes, and the same person has different tastes at different times. Hand-made coffee will change with the mood of the maker at that time. "it is not stereotyped. Changes have brought it to life." Hand-brewed coffee can give people rich flavors such as floral and nutty flavors, because a single coffee variety is more interference-free, unlike "fast" coffee, which is made from a mixture of coffee beans.

Hand coffee relaxes the brain for a while.

Making coffee by hand is a kind of relaxation for many urbanites who live a tense and hasty life. It takes longer to make a cup of coffee by hand than to dissolve it. The cup should be ironed in advance, the filter paper should be wet, flush slowly, wait for the coffee powder to absorb water and release carbon dioxide, flush again, wait for the slow drip, and repeat several times. Enthusiast Echo says he needs a person to calm down, completely relax his brain, and get some air before working, which is much more efficient. Another enthusiast, Miss Huang, also said that she enjoyed the process of making coffee by hand. "raise your hand to make the pot, and the water flows slowly from the slender spout, slowly clockwise, looking at the small whirlpool formed in the coffee noodles." At this time the whole person's state is relaxed and comfortable. "

Enthusiast Xu Xiuying believes that the whole production process of hand-brewed coffee is controllable and there is no need to worry about being added. What attracts her to make coffee by hand is "health and rest assured".

Calculate the input

A set of tools can be handled by three to five hundred.

There are at least eight basic tools for making coffee by hand, including filter paper, thermometer, filter cup, hand pot, timer, weighing, sharing pot and bean grinder. This set of "bracing" can be very civilian, 380 to 500 yuan, or very high coffee. A plain electronic scale costs more than 1000 yuan, and a bean grinder can cost as much as 40,000 to 50,000 yuan. A better hand grinder can maintain the original flavor of coffee, and it costs thousands of yuan. Filter paper is also fastidious, high-quality filter paper has a better texture. What level of tools to buy depends on the financial strength of the enthusiasts. Some ash lovers even buy a baking machine to bake beans at home, which costs about 7500 yuan.

Each enthusiast will buy the corresponding tools according to their preferences and economic situation. Sunsun loves to design lovely ware of Kit Kat. Most of the tools she chooses are imported from Japan. The price of each item is more than 150yuan. Even filter paper has to be imported from Japan. The whole set of tools adds up to nearly 1,000 yuan.

According to Miss Huang, the tools of the Japanese brand are hundreds more expensive than the Taiwan brand of our country, but the texture is also a penny. For example, a kettle costs 500 yuan for a Japanese brand and only 100 yuan for a Taiwan brand.

Coffee lovers can't do without coffee every day, even when they are away from home. However, it is impossible to carry a set of eight-piece tools with you, which gives rise to hanging-ear coffee. Miss Ai, the person in charge of "Yi Nian" hanging ear Coffee, told Guangzhou Daily that the hanging ear bag has at least two ears, and now some hanging ear bags have three ears, so it is easy to hang the coffee bag on the cup, which directly replaces the function of sharing the cup. The ear bag itself acts as filter paper. Therefore, all people need is a pot of warm hot water. There is no doubt that hanging-ear coffee is the minimalist version of hand-brewed coffee.