Pacific, 85C, Starbucks grabs the coffee chain market in Zhuzhou

A comfortable red sofa with warm yellowish lights and light music lingering in my ears makes people feel a little bit at home. This is Pacific Coffee from Hong Kong. Yesterday, at the China Resources Wanjia Shopping Mall at the cultural intersection of Xinhua Road, Hetang District, Zhuzhou, Pacific Coffee welcomed its first customers in Zhuzhou.

In addition to Pacific Coffee, 85C and Starbucks Coffee are not far behind and are about to settle in Zhuzhou. More and more first-tier coffee brand chains are throwing olive branches at Zhuzhou, a second-and third-tier city, which not only adds a rich and emotional aroma of coffee, but also brings more competition, so the coffee consumption market in Zhuzhou is no longer "peaceful".

First-tier chain brands stationed in Zhuzhou

"this is the first store we have opened in Zhuzhou. In the future, we will open another store in Hexi Shennong City. Preparations are now under way, and the store is also located on the first floor along the street." Pacific Coffee South China Operations Manager Wang Fei introduced.

In recent years, after many well-known coffee brand chains gain a foothold in first-tier cities, they have turned their attention to second-and third-tier cities. According to some data, in 2011, the retail scale of coffee chain in China exceeded 10 billion yuan, and the domestic coffee consumption was about 80, 000 tons, which is expected to reach 200000 tons by 2015. The development space of the coffee market is still huge, ploughing to the second-and third-tier cities with certain consumption power, so it is paid special attention by the brand chain stores.

After Pacific Coffee Luozi Zhuzhou, 85 degrees C from Taiwan will also meet with Zhuzhou citizens in late October. "the shop in Wangfujing covers an area of about 170 square meters, and there is also a sitting area outside." "three stores are expected to open in Zhuzhou," said Mr. Zheng, who is in charge of the operation of the 85C Zhuzhou store. "

Comparable to Pacific Coffee is Starbucks Coffee. Luo Xuan, general manager of Zhuzhou Tianhong Department Store Co., Ltd., said: "Starbucks will enter Tianhong before the end of the year, and the store, like Pacific Coffee, will be located on the first floor of the mall."

Competition for consumer differentiation

In addition to these first-line coffee brand chains, there are many popular cafes in Zhuzhou. In addition to some scattered seats in the hall, there are more than one box. "unlike those coffee brand chains that focus on coffee retail, we have also added food and beverage elements, such as Chinese and Western food." A staff member of Milo Coffee on Tiantai Road, Zhuzhou City, told reporters.

Now, Diou, Milo, Shangdao and other cafes have a stable source of customers in Zhuzhou, and their business model is slowly changing according to the situation in Zhuzhou. They are more likely to provide a leisure place for the people of Zhuzhou, where they can chat, eat and drink tea, followed by tasting coffee.

"to seize the market, it is necessary to grasp the local consumption habits, just as foreign coffee brands coming to China will also make some changes in environmental layout and taste according to the consumption habits of the Chinese people." Wang Fei also said that although there are more and more coffee shops in Zhuzhou and the competition is more fierce, they are still full of confidence. "each brand has different business formats and models. For example, compared with Starbucks' business and leisure style, we are more warm and family-oriented, while 85C is won by baked products, which is also different from us. "