The coffee market will be dominated by young people in the future. Are you ready?
The artistic decoration style is full of "forced style".
Nowadays, young people in China like to "bask in life". When they see their favorite food, they like to take pictures and share it on social media. the ultimate goal is to win likes and attention with a high "forced" aesthetic. The higher the style of decoration, the more personalized cafes are more popular with young people! Caffe Pascucci comes from Italy, a country full of artistic flavor, and also applies artistic style to storefront decoration. The stone carvings made by Italian sculptors, fashionable hand paintings and creative art flowers are all iconic materials that young people like and can be photographed as souvenirs. On the other hand, the photos and retweets of young people have virtually increased the popularity and attention of the store, bringing new fans!
Beautiful models attract young people
Korean cafes like to use long-legged "brothers" to attract female fans, while Caffe Pascucci invites famous models to do endorsements, whether they are beautiful girls or boys who love beauty. Moreover, the famous model represents the fashion and trend, can also highlight the brand's fashion positioning, can arouse the resonance of young people! At the same time, Caffe Pascucci is also keen to sponsor sporting events, such as the World Motorcycle Grand Prix, to become the supplier of the 2015 Audi China Cup World figure Skating Grand Prix, igniting enthusiasm between ice and fire!
Barista leisure catering industry is an important member of the consumer group is the main body of young people, can arouse young people's attention and resonance, coffee shop business and popularity do not have to worry! Are you ready for the young people in the future coffee market? It doesn't matter if you're not ready, centennial coffee brand Caffe Pascucci will do it for you!
The quality of a century-old classic is not afraid to be picky.
Nowadays, young people have an amazing reserve of coffee knowledge, and they know the taste of their favorite coffee and the origin of the coffee, so the coffee shop must be able to provide them with enough authentic taste. After more than a hundred years of development, Caffe Pascucci technology is very mature, the quality is impeccable, and very stable. Moreover, open up exclusive coffee plantations, harvest coffee beans with rich flavor, and roast coffee beans with patented technology for use in stores around the world! Take Espresso, a leading Italian drink, as an example. Its formula has been in use for decades and is the base of all fancy coffee. Some customers have been drinking it for decades and praise it! Therefore, no matter how tricky the tastes of young people are, they will not defeat the franchisees of Caffe Pascucci!
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Domestic coffee consumption continues to rise-coffee market has ushered in a great development
A variety of marketing models in large and medium-sized cities where the coffee customer base is relatively stable, the marketing operation mode of coffee shops is showing a more and more diversified mode. Coffee franchise, coffee closet shop, coffee takeout, coffee cart and so on. The products offered by various coffee shops are also rich and varied, ranging from a single coffee product to a variety of light meals, and even with Chinese food.
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The profiteering price of Starbucks China is nearly 10 times the cost of materials.
Starbucks has said its pricing is based on a combination of operating costs such as raw materials and equipment, infrastructure investment, logistics and transportation, employee compensation and benefits, rent, exchange rates and import duties. Compared with the United States, the raw material cost of Starbucks coffee in China has increased the logistics cost and tariff cost of shipping from the United States to China, and the rising cost is higher for China.
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