Starbucks plus Taiwan's top coffee market will have 30 stores in 2017.
According to statistics, buying black coffee, hand-brewed coffee, and even coffee beans and accessories at Starbucks has increased by 10% year by year. Starbucks Black Coffee has sold more than 8 million cups in the first September of this year, with 450 101 buildings stacked on top of each other.
Xu Guangyu said that the average daily performance of Starbucks collection stores can be 3000 yuan more than that of ordinary stores. The difference between Starbucks collection stores and other coffee brands lies not only in the type of stores, but also in the local environment, cultural stories, unique varieties and coffee bean treatment methods. The introduction of collection series coffee beans is a major initiative in recent years, with the goal of expanding the collection stores to 30 in 2017.
He pointed out that as Starbucks enters the next three years, it expects to accelerate the experience of expanding collection stores, so in addition to continuously looking for suitable business areas to open stores, Starbucks will also design special paper cups, cup covers and coffee bean packaging for classic coffee to present an authoritative and professional image.
Starbucks (Special Reading) is another pioneer in the trend of black gold. Over the past three years, 24 stores in Taiwan have made a total of 6.2 million people. In the first nine months of this year, Starbucks Black Coffee has sold more than 8 million cups and can stack 450 buildings. Starbucks is actively entering the top coffee market, aiming to expand its collection to 30 stores in 2017, and yesterday launched three new collections of coffee beans, including the Colombian Blue Hills (commonly known as geisha coffee beans) known as the "boutique coffee legend". The price per cup is 360 yuan, the highest price for its drinks.
The coffee business opportunity in Taiwan is as high as 70 billion yuan a year, and the import of coffee beans in 2015 increased by 61% over 2011 to 20, 8541 metric tons, with an annual compound growth rate of 13%, equivalent to drinking 2.85 billion cups of coffee a year, or an average of 2.85 billion cups of coffee per person per year, an increase of more than 20% over two years ago.
Xu Guangyu, general manager of Starbucks, said that in 2013, the first Starbucks Collection Coffee was launched in Zhongzhengmen, Hsinchu. At present, there are 24 stores, and nearly 90 collection series of coffee beans have been launched, which has attracted 6.2 million visitors over the past three years.
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The profiteering price of Starbucks China is nearly 10 times the cost of materials.
Starbucks has said its pricing is based on a combination of operating costs such as raw materials and equipment, infrastructure investment, logistics and transportation, employee compensation and benefits, rent, exchange rates and import duties. Compared with the United States, the raw material cost of Starbucks coffee in China has increased the logistics cost and tariff cost of shipping from the United States to China, and the rising cost is higher for China.
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