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Facing the third wave of coffee, where is the direction of coffee joining?

Published: 2026-02-04 Author: World Gafei

Last Updated: 2026/02/04, The third wave of coffee has swept across China, especially in first-tier cities, there have been a group of advocates and operators who really love coffee, who insist on providing coffee from the country of origin, have their own technology, and spread authentic coffee culture. so they are more able to attract consumers who really like coffee! Caffe Pascucci, a century-old coffee brand from Italy, is a fine one.

The third wave of coffee has swept across China, especially in first-tier cities, there have been a group of advocates and operators who really love coffee, who insist on providing coffee from the country of origin, have their own technology, and spread authentic coffee culture. so they are more able to attract consumers who really like coffee! Caffe Pascucci, a century-old coffee brand from Italy, is an advocate of fine coffee. At the same time, it has professional technology in the cultivation, roasting and production of coffee beans, which can provide professional guidance and support to franchisees!

Caffe Pascucci set up an exclusive plantation in the golden industrial belt of coffee, and through the local traditional planting method, without the application of chemical fertilizers and pesticides, we can obtain natural pollution-free coffee beans with full grains and rich flavor! This way can not only ensure the quality of coffee, but also conducive to the harmony of the local ecological environment and promote sustainable development! In addition to paying reasonable prices to local farmers to protect fair transactions, Caffe Pascucci also provides technical support to help locals acquire and upgrade globally competitive coffee-related skills. As a result, in 2013, Caffe Pascucci was awarded the "most Business Ethics Coffee Brand in Europe" award by the European Coffee Association.

In the field of coffee roasting, Caffe Pascucci has also obtained a patent-slow baking technology! Operated by an experienced roaster, roasting over medium heat for 18 to 25 minutes, and computer technology to listen to and control all stages of baking, the temperature and color of the coffee changed and burst during continuous heating. Finally, the water in the coffee beans slowly evaporates naturally, resulting in high-quality coffee beans, retaining the original aroma of the coffee. This is completely different from the traditional baking pursuit of coke, the aroma of coffee is more obvious, the color is clearer!

Caffe Pascucci has a professional beverage development center, global stores share headquarters coffee recipes, such as the head coffee Espresso formula has been used for many years, numerous fans. In the process of making coffee, Caffe Pascucci also has a unique technology-Italian traditional hand-drawn process! Hand-drawn flowers more test the barista's skills and experience than machine-drawn flowers, and it can only be accomplished through hard work. Each cup is a unique work of art! This is particularly simple and precious in the industrial era of mechanization, and it has also injected new vitality and vitality into the traditional Italian coffee.

Caffe Pascucci's efforts in coffee bean planting, roasting, beverage development and coffee brewing will eventually provide consumers with a cup of "perfect to the last bite" of boutique coffee! in 2014, attracted by the bright prospect of the Chinese coffee market, Caffe Pascucci was introduced to China by Defoe Holdings and established Paskucci (Beijing) Coffee Catering Management Company, which is fully responsible for joining in China! With a hundred years of development and accumulation of the complete industrial chain, Caffe Pascucci will provide all-round support for franchisees, in the transmission of boutique coffee culture at the same time, earn considerable profits!