The coffee beverage market has shown a blowout development in China in recent years-coffee sales in China will reach

1. Product R & D capability

If you are an investor and choose to join a brand, do you want to see the R & D capability of new products? The answer, of course, is that a good brand must have a sound product research and development team and constantly launch new products that attract consumers, so as to retain old customers and attract new customers.

2. Follow-up operation support

If you choose to join a brand, you also need to look at the follow-up operational support of the headquarters. after all, coffee is a western drink, and many investors are not good at managing products and stores, so it is time for the support and leadership of the headquarters.

3. Define the theme of the brand

At present, there are numerous coffee brands on the market. If you make your store stand out, it depends on whether the brand theme meets the needs of consumers. For example, caffe pascucci [Paskucci Coffee], a century-old coffee brand in Italy, is committed to "bringing the perfect cup of coffee to the last sip". It has adhered to this idea for more than a century, creating a worldwide reputation.

The coffee beverage market has exploded in China in recent years, and experts speculate that by 2017, China's coffee sales will reach 2.3 billion US dollars, and the consumer market will grow by 75%. Therefore, the joining brands of large and small cafes on the street appear in front of everyone, including domestic coffee brands and international well-known brands, such as Starbucks, caffe pascucci [Paskucci Coffee], Man Coffee and so on.

In the face of so many coffee brands, investors are dazzled, how to choose? This is the time to fight for the charm of the brand. Which points do you mainly look at?