An Analysis of Coffee joining the chain Industry through the incident of "Coffee accompany you"

So, after "coffee accompany you" has had such a big blow to the industry, is there no reliable brand project in the catering field? The answer is, of course, no. As mentioned above, the failure of "coffee with you" is closely related to its unreasonable business strategy. Therefore, as long as we can avoid these risks and establish a scientific and sound development mechanism, we will be able to give full play to the advantages of the brand.

As a century-old brand caffe pascucci [Paskucci Coffee], a coffee brand from Italy, with visible strength to show the world its advantages in joining the coffee chain, with years of experience to avoid high risks in entrepreneurship, to "perfect a cup of coffee to the last sip" as the brand philosophy, committed to making a cup of perfect quality coffee for every consumer!

Caffe pascucci [Paskucci Coffee] always adheres to the principle of global standardized management, and franchisees only need to strictly implement it. And for franchisees, they will also provide professional training services and impart the necessary management knowledge to make it easier for franchisees to deal with! Now, Caffe Pascucci has more than 1500 stores around the world, covering dozens of countries, relying on global standardized management principles for store management and quality control!

In the recent period of time, the biggest news in the field of coffee chain is the continuous closure of the well-known coffee brand "Coffee with you". Many people did not expect that the once amazing expansion momentum of the brand, which once aimed at "breaking thousands of stores in 2015 and planning to land on the new third board", had fallen into such a declining situation almost overnight. In addition, due to the astonishing expansion of "Coffee with you" in China, it also involves the interests of a large number of franchisees, causing a lot of shock within the industry. So, what happened to this fast-growing brand ushered in such a disaster?

According to the analysis of many industry experts, the reason why "Coffee accompany you" has come to this situation is directly related to its poor internal management. First of all, due to the excessive pursuit of the speed of brand expansion, the examination of franchisees is in vain, resulting in the emergence of a large number of unprofitable storefronts, which has become a burden for the healthy development of the brand. Secondly, it did not establish its good ownership structure. According to people familiar with the matter, "Coffee accompany you", as a foreign brand that originated in South Korea, did not properly deal with the ownership structure of the joint venture at the beginning of its entry into China, so when the brand development encountered problems, South Korea took the lead in withdrawing funds for self-interest and regardless of the overall situation, which greatly affected the operation of coffee company in China and further worsened the situation that was not optimistic. Under the mutual influence of these two aspects, the business situation of "coffee accompany you" has entered a vicious circle and finally ushered in self-destruction.

As a well-known chain brand, "Coffee accompany you" into today's dilemma, has also had a very great adverse impact on the industry as a whole. On the one hand, the incident has dealt a great blow to the confidence of domestic catering enterprises. After witnessing this process, many enterprises have become very conservative towards the introduction of foreign catering projects. On the other hand, for those investors who intend to enter the catering industry, the incident has undoubtedly had a very bad impact, thus bringing the investment market back to a highly wait-and-see stage.

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