How to build a popular cafe

1)It was mentioned in the article that this could help create communication between customers, both explicitly and implicitly. The overt is to strike up a conversation, the dark is to show off your gold card. The answer may be too much.

2)It is convenient for customers to see the whole process of production, add value to products through the ritual feeling of production process, and enhance the trust of customers 'subconscious.

3)It's easier for customers to read the menu before ordering, think ahead about what they want to order, and observe what the previous customer actually ordered.

4)In the process of waiting, you can pass the time through the products and surroundings placed beside the right aisle, enhancing the sense of experience and desire to buy.

Of course, many people say that the biggest function of horizontal queuing is to improve Starbucks 'social attributes and enhance communication between customers and customers, customers and employees.

2. How do McDonald's and KFC treat customers who only occupy seats and do not order meals?

Those who have been to McDonald's know that as long as it is open in the tourist area, the store must be full of tourists; the store with less passenger flow is not in the downtown area, often welcomes homeless people lying in it at night; if it is time for the final exam, it must be crowded with students with books to review.

We don't have to discuss whether this is a blessing or a misfortune for enterprises such as McDonald's and KFC Starbucks, but after reading a lot of answers to this question, we think the best answer must be the following:

They never turn away any guests. You will find that no matter how crowded the store is, the manager or waiter will not chase away the people sitting in the store reading the newspaper or staring blankly without ordering a glass of water. On the contrary, they will often get a glass of hot water.

In fact, these enterprises are not entangled in this aspect, whether the guests have spent in the store is not the focus of their concern. Whether an enterprise can grow big or not is based on the quality of hardware, but many brands often ignore the most important point, that is, the inclusiveness of the enterprise.

McDonald's for many people is a childhood memory, is the first thought of shelter after rain, its own culture through the external performance, so that consumers are empathetic, fresh memory, we will say, this is a brand occupying the customer's mind, a vitality has "character" enterprise.

3. How to make consumers feel cheap in the easiest way?

01 Using the "anchoring effect"

Anchoring effect is that when people need to make quantitative estimates of an event, they will take certain values as starting values, and the starting values will restrict the estimates like anchors. When making decisions, they unconsciously give too much weight to the information they initially receive.

The key to "anchoring strategy" is that, whether it is a product name or a promotional copy, there must be an anchor with a high price and a high reputation, which will cause consumers to expect high prices for your products.

When they see that your actual price is much lower than the expected price, they will have the impulse to pick up a big bargain and quickly pay for it.

02 Set "Surprise"

The best way to increase perceived value is, of course, to exceed user expectations. The key to "surprise" is to provide products and services that exceed user expectations at some point within the cost budget.

03 Added "Product Complexity"

Increasing the complexity of product packaging is also a way to improve cost performance. Mooncakes are a good example.

In order to sell mooncakes at a high price, merchants pack a few ordinary mooncakes like luxury gifts with complex and exquisite packaging. Let users anchor the price of luxury mooncakes to other categories in the gift market, rather than comparing them to bulk mooncakes.

That is, the anchoring principle mentioned earlier. At the same time, mooncake merchants also use the "small gift" method, putting some things such as low-priced red wine and steel knives and forks in the mooncake box to increase the complexity of the product.

Avoid the feeling that "a few hundred dollars can buy a bulk mooncake that can be bought for ten dollars".

04 Decomposition of "Basic Units"

A lot of commodity unit prices are relatively high, but this price will scare many people, such as houses.

Using a strategy of breaking down "base units" makes prices seem relatively acceptable. It is helpful to open up the market at the initial stage of promotion, as well as to occupy young consumers with limited consumption ability and high price sensitivity.