Development Prospect of Coffee in China-China Coffee Development report 2016

Development Prospect of Coffee in China-China Coffee Development report 2016

Now, there are considerable coffee planting bases in Yunnan, Hainan, Guangxi, Guangdong and other provinces in China, and some world-famous coffee companies, such as Maxwell, Nestl é, Colombia and so on, have set up branches in China. They not only sell coffee products to China, but also purchase coffee beans from coffee planting bases in China, which not only promote coffee sales in China, but also promote the development of coffee planting industry.

For Chinese people, for a long time, "coffee" and "instant coffee" are two interchangeable terms. Until the entry of Starbucks in the United States and teahouses in Hong Kong, people began to realize that coffee was not instant coffee, but something else. What is it? It's fashion. It is the abstract painting, jazz and aggressive coffee flavor of Starbucks; it is a half-tea and half-coffee drink in a teahouse, such as "Yuanyang". Served in exquisite white porcelain plates, it is served with dishes by the waiter. The former, because it is more exotic and fashionable, has become another term for coffee after "instant coffee".

In China, people like drinking coffee more and more. The "coffee culture" that follows is full of every moment of life. People are tasting coffee at home, in the office, or on various social occasions: it is gradually associated with fashion and modern life. Coffee houses everywhere have become good places for people to talk, listen to music and rest, and coffee has gradually developed into a culture. Whether it is freshly ground coffee beans or freshly brewed hot coffee, it exudes a rich aroma and makes people intoxicated. There are many ways to savor this intoxication: espresso, cappuccino, Latay, flavored coffee; they offer a variety of options for people who regularly patronize coffee shops in Beijing, Shangjiu and other big cities in China. Chinese people also gradually like to make their own coffee. Using roasted coffee beans, filter pots and filter paper to make a cup of fresh coffee also has a different taste.

As coffee is widely known as a drink with a long history, coffee is being accepted by more and more Chinese people. Some data show that China's coffee consumption is increasing year by year, and is expected to become an important coffee consumer in the world. Today, Yunnan coffee produced in China's own land, with its noble quality and low price, will promote this trend, guide this fashion, become the Chinese people's own coffee brand, and have China's own unique coffee culture.

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