The Development History of Chinese Coffee-the History and Culture of Chinese Coffee
The Development History of Chinese Coffee-the History and Culture of Chinese Coffee
Starbucks, the representative of the second wave of coffee in Europe and the United States, has also developed and expanded explosively in China. Starbucks'"third space" in the world has become the reason for people to be infatuated with it. "in such a space, people's relationships are free and equal, without a sense of hierarchy in the workplace and without the shackles of various roles in the family, people can release themselves." Compared with the previous small cafes, Starbucks has built a perfect social and identity space. For the first batch of senior white-collar workers who patronize Starbucks, Starbucks has become "standard" for some kind of identity: high-income, tasteful and in line with international standards.
Analysis: television is one of the most widely spread media, television advertising belongs to three-dimensional advertising, while radio, magazines, newspapers and other media belong to print advertising. Compared with the former, the latter is not as vivid and vivid as the former. It is not easy to leave a deep impression, which is also an important reason why consumers generally believe that TV advertising is the main channel to obtain coffee information. Sales promotion is a way of publicity that many businesses like to use, and it has also become a channel for consumers to understand coffee information. From the data point of view, free tasting or applying this kind of direct access to information is very popular with coffee consumers.
Conclusion and suggestion: instant is the mainstream of coffee at present, and taste is the key of coffee. At present, the mainstream products in the coffee market are instant coffee and three-in-one coffee, which have become the main choice of the emerging class because of their convenience, economy and other advantages. For the vast majority of consumers, taste is the main basis for choosing coffee, and instant solution is obviously better than three-in-one in this respect. It is worth noting that the mainstream consumers of three-in-one coffee are not stable consumers of coffee, and their consumption is uncertain. Therefore, we should take into account the two major markets of instant coffee and three-in-one coffee.
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Development Prospect of Coffee in China-China Coffee Development report 2016
Development Prospect of Coffee in China-China Coffee Development report 2016 now, there are considerable coffee planting bases in Yunnan, Hainan, Guangxi, Guangdong and other provinces in China. Some world-famous coffee companies, such as Maxwell, Nestl é, Colombia and so on, have set up branches in China. They not only sell coffee products to China, but also purchase coffee from Chinese coffee planting bases.
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The rapid economic development has brought domestic and international integration closer and closer-coffee has become an investment in 2016.
For professional cafes, the decoration must also be impeccable, Caffe Pascucci uses the artistic decoration style! Because Italy is the birthplace of the European Renaissance and the modern fashion capital, Italian art is everywhere. Specifically, Marubeni, a large Japanese trading company engaged in coffee bean processing, speculates that the demand for coffee beans in China will reach 20% in 2020.
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