Coffee bean production continues to rise-how do cafes survive in industry competition with various marketing models
Various marketing modes
In large and medium-sized cities where the coffee customer base is relatively stable, the marketing and operation modes of coffee shops are becoming more and more diversified. Coffee franchise, coffee closet shop, coffee takeout, coffee cart and so on. Coffee shops also offer a rich variety of products, ranging from a single coffee product to a variety of light meals, or even a mix with Chinese food. This is also determined by the diversification of consumer demand in China.
Coffee bean production continues to rise
China's coffee is mainly planted in Yunnan, Hainan and other places, and it still stays in the extensive planting stage, and no deep-processed brand enterprises have been formed, but the overall output of coffee beans is increasing year by year. On the one hand, this is due to the increasing demand for coffee bean production in the market, on the other hand, it also proves that the coffee planting technology in China has been significantly improved. Coupled with the state's encouragement to foreign investors to grow coffee in recent years, the annual output and quality of coffee beans will be asked to climb another high-rise building. And like Caffe Pascucci, as a chain brand, coffee beans mainly come from Haiti, and the locals use the most primitive methods to grow them, without the use of chemical fertilizers and pesticides, so that the coffee beans obtained are pure natural and pollution-free.
Personalized decoration style
Coffee shop decoration, as a large proportion of coffee shop consumption, will develop towards individualization. In the era of experience economy, themed coffee shops that can bring surprise, excitement and knowledge to customers will become more and more popular. Caffe Pascucci for consumers to create a literary atmosphere of the cafe, the whole environment is full of Italian style, retro colors, fashionable murals are pleasing to the eye.
Therefore, with regard to what will happen to the coffee industry in the future, how the return on investment will be compared, and so on, the investment franchisee must consider the above aspects comprehensively. Choose a brand that suits you to invest to minimize the risk
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The principle of coffee franchise: how to maintain the stability of personnel and hierarchy
Principle 1 of the coffee franchise: the principle of stability of personnel Fayol believes that it takes time for a person to adapt to his new position and do his job well. This is the principle of personnel stability. According to the principle of personnel stability, in order to give full play to a person's ability, it is necessary to make him work in a job relatively steadily for a period of time, so that he can
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Starbucks recently announced two measures to boost the market in China-becoming the fastest growing market.
China has become the fastest-growing market for Starbucks stores, and Starbucks has mentioned it more than once in financial reports and in public. Hoping that China will become one of Starbucks' largest markets in the world, Starbucks recently announced two measures to boost the Chinese market. On October 19, Starbucks officially announced that Wang Jingying, former president of China, was promoted to CEO of China.
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