The Development History and Culture of Chinese Coffee
The Development History and Culture of Chinese Coffee
Starbucks, the representative of the second wave of coffee in Europe and the United States, has also developed and expanded explosively in China. Starbucks'"third space" in the world has become the reason for people to be infatuated with it. "in such a space, people's relationships are free and equal, without a sense of hierarchy in the workplace and without the shackles of various roles in the family, people can release themselves." Compared to the small cafes of different shapes before.
Considering that Chinese people like hot food, each store also has an oven, which makes Chinese customers who are used to drinking coffee in the afternoon or evening begin to patronize frequently in the morning. It is undeniable that the second wave of the people-friendly concept of cafes has indeed led to Chinese people's recognition and intimacy of coffee, and greatly enhanced the cultural heritage and national taste of a city.
No matter from the source of raw beans, roasting of coffee beans, the production of coffee, and even the selection of coffee cups, there are strict norms, the purpose is to let coffee return to the true quality. The person in charge of this kind of coffee shop often has a deep attachment and understanding of boutique coffee and has the skills and knowledge including coffee bean roasting, coffee tasting and coffee making. It should be noted here that tasting coffee requires artistic feelings, but making coffee requires rigorous scientific methods, including the shelf life of coffee beans, the water temperature of brewing coffee, the way and time of water injection, and so on.
The World Coffee Congress is the only influential and authoritative conference in the coffee industry, which lasts until November 19 and is held in Kunming, Mangshi and Chongqing. The World Coffee Science Conference brings together coffee scientists and industry experts from all over the world working in different fields, which is the highest standard event in the world coffee industry and represents the highest voice of the industry. Hu Lu, vice president of Yunnan Coffee Industry Association, said
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There is a close relationship between the major literary and art cafes and the development of the newspaper industry.
In Berlin at the beginning of the 20th century, people also followed the Vienna model and set up a literary cafe in the William Memorial Parish. Since the 1880s, the Little Black Pig Cafe has become one of the favorite gathering places for artists and writers. This is where people met Monk and Strindberg in 1889. In the years before World War I, cypress was most frequented by writers and artists.
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Consumers 'consumption trends and fashion moments affect the development of cafes
Under the guidance of the above four principles, Caffe Pascucci has achieved success on a global scale. The coffee beans produced by the brand are sold in 60 countries around the world, and the cafes are opened in more than 50 countries around the world. It has become the first choice for people to taste authentic Italian coffee. Now, Caffe Pascucci has come to China to promote the franchise business, which has both consumers and many investors looking forward to it.
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