Coffee appeared relatively late in China, but why has it maintained a rapid development for 10 years?

China's coffee market has ushered in a boutique era. According to the survey, the main consumers of coffee are urban workers. This part of the consumer group is also the leader of social fashion, they are interested in foreign food culture and easy to accept. With the consumption of coffee, coffee culture came into being, and the coffee shop has become the breeding place of coffee culture. To a certain extent, coffee culture also promotes coffee consumption and attracts more and more consumers. China's coffee market has ushered in the era of boutique coffee, and the taste of domestic consumers is also gradually refined.

CAFFE PASCUCCI broke the monopoly of Starbucks and Taiwan-funded island cafes on the Chinese market, resulting in the prosperity of the coffee market. Now the coffee market has entered the boutique era, some foreign boutique coffee has entered the Chinese market, and has been favored by the market. CAFFE PASCUCCI is an authentic Italian coffee, which maintains the traditional method in the production process, treats every production process with the heart of craftsmen, and brings fine coffee to consumers.

Starbucks enters China's first-tier market. Driven by it, espresso has become popular in first-tier cities, and espresso and cappuccino have become fashionable consumer drinks. Starbucks in the first-tier cities, first-class business areas and espresso as a segment of the market performance was completely unique at that time.

Shangdao Cafe advocates freshly ground coffee, makes more people accept the original coffee, and expands all over China with its chain business model. Shangdao Cafe has opened more than 2600 coffee shops in mainland China at this stage, accounting for 90% of China's coffee market.

With its "good start of the day", Nestl é has influenced and transformed the way of life of Chinese people, allowing more people to try and accept coffee.