Analysis on the Prospect of domestic Coffee joining Industry; Coffee Market opportunity in China
The pleasure of coffee lies in its taste, utility and atmosphere, and more and more people choose to go to coffee franchises to accompany themselves to spend a lot of cozy time. Just made coffee, send out this rich fragrance, that kind of attractive aroma, fresh and intoxicating. After getting up in the morning, have a cup of refreshing drink during the day at work, have a cup of coffee and a few snacks in your spare time, chat with friends, or after a good meal, make a cup of coffee and read a newspaper, warm and comfortable, and fun.
At the same time, the post-80s and post-90s generation prefer coffee, and drinking tea seems to have become a hobby of the middle-aged and elderly. As the prime of life, the post-80s and 90s have a more open way in the economy and consumption concept, which are important reasons for the vigorous development of coffee in our country. Nowadays, the market for coffee is very vast. Are you tempted to get a piece of the pie?
Chinese consumers begin to understand the brand, style and purity of coffee, and know how to enjoy coffee. In a sense, this is a kind of cultural consumption.
According to market data, the coffee industry is growing at a rate of 25%, and coffee is becoming a bright spot of urban civilization and economic growth. The consumption of second-and third-tier cities is increasing, and the market share is also increasing, which will become the core driving market of China in the next 20 years.
According to authoritative data released: at present, instant coffee accounts for a large proportion in the consumer market, accounting for about 84%. It is estimated that the average growth rate of instant coffee sales will drop to 8.3 percent from 2012 to 2017, and China's instant coffee consumption will reach 1.72 billion US dollars in 2015. The market share of freshly ground coffee is only about 16%. However, the growth rate of the instant coffee market is not as fast as that of the freshly ground coffee market, mainly because consumers are more inclined to consume coffee beans and go to coffee franchises because of the change in consumers' consumption habits.
With the rapid development of China's economy, coffee consumption in Chinese cities is gradually associated with modern life, which leads to the rapid increase of coffee consumption. Coffee joining industry forms a huge potential consumption market.
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Coffee appeared relatively late in China, but why has it maintained a rapid development for 10 years?
China's coffee market has ushered in a boutique era. According to the survey, the main consumers of coffee are urban workers. This part of the consumer group is also the leader of social fashion, they are interested in foreign food culture and easy to accept. With the consumption of coffee, coffee culture came into being, and the coffee shop has become the breeding place of coffee culture. To some extent, coffee culture
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There are 17 elements in the operation and management of coffee franchisees to achieve a virtuous circle of development.
(1) uniform beverage standards before opening a coffee franchise (ensuring the production process of each drink, ensuring that each drink has a specific cup.) (2) maintenance and maintenance of equipment and matters needing attention in use (such as smoothie machine, bean grinder.) 3 order flow (self-service order / service.) 4 service process (welcome words and farewell words for guests entering and leaving the shop. Fight with guests.
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