Coffee consumption in China is about RMB 200 billion-consumption is growing at a rate of 25 per cent a year
Large coffee chains have entered China, such as Starbucks, CAFFE PASCUCCI, Shangdao, Man Coffee and so on. Domestic coffee shops are also on the rise, and coffee shops have been developed in most domestic cities. with the development of various promotions, advertisements and public relations activities, the number of coffee consumers has increased and the region has expanded.
As consumers' coffee consumption taste is getting higher and higher. Consumers begin to recognize the brand, style and purity of coffee, and want to enjoy the fun of coffee. The popularity of office and home coffee machines provides convenient conditions for consumers to consume coffee beans.
At present, coffee consumption in China is still in its infancy, with an astonishing growth rate: annual sales range from 30,000 to 40,000 tons, maintaining between 10% and 15% a year.
China is one of the countries with the fastest growing coffee consumption in the world. At present, the consumption of coffee in China is about 200 billion yuan. Consumption is growing at an annual rate of 25%, while the world's coffee consumption is growing at an average rate of 2.5%.
According to market data, the coffee industry is growing at an annual rate of 25%, and coffee is becoming a bright spot of urban civilization and economic growth. The consumption of second-and third-tier cities is increasing, and the market share is also increasing, which will become the core driving market of China in the next 20 years.
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After 2018, Chinese coffee will enter the fifth stage
It is understood that Yunnan can grow coffee in the hot area of about 5 million mu, looking back to 2008, Yunnan coffee planting area of 350,000 mu, output of 28,000 tons, just 8 years, doubled five times, as China's largest coffee export base, coffee exports second only to vegetables, tobacco, ranked third. Yunnan coffee has developed rapidly and has become synonymous with Chinese coffee. Yunnan
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Why is the coffee shop still not popular? maybe your efforts lack these four cores.
Brands closely integrated with the current lifestyle, such as keep and Gudong born in fitness lifestyle, more beautiful and innovative cocktail brands born in cosmetic and plastic lifestyle, Ruiao, Yue you flower e-commerce, and other brands, have all entered everyone's field of vision as advocates of a new lifestyle, on the one hand, the market demand has played a good role in the development of the domestic coffee industry.
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