Why is the coffee shop still not popular? maybe your efforts lack these four cores.
Brands closely integrated with the current lifestyle, such as keep, Gudong and other brands born in fitness lifestyle, more beautiful and innovative cocktail brands Ruiao, Yue you flower e-commerce and other brands born in cosmetic and plastic lifestyle, have all entered everyone's field of vision as advocates of a new lifestyle, on the one hand, market demand has played a good role in promoting the development of the domestic coffee industry. On the other hand, coffee, as a carrier of cultural communication and emotional communication, has evolved into an attitude towards life with the gradual blending with Chinese traditional culture. As Richard Chien, a coffee shop owner, said, "China's economy has changed. People increasingly understand different lifestyles, and people no longer only see tea."
You will find that those "hot" new consumer brands no longer emulate the aesthetic habits of the past in product design, service design and marketing design, whether in terms of product form, service mode, or marketing presentation. Are very different from the past.
General experience, will only make consumers nod and smile; further good experience, so that consumers can not help but stare; but the ultimate experience, consumers can run to tell each other.
And the latter, it is possible to detonate the epidemic.
The reason why most consumer brands are mediocre is that from products to services to brands, they only provide a "generally good" experience, while brands that really perform well will show at least one aspect, or even all aspects, the ability to be praised and told each other.
Consumption KOL and community big V play an obvious guiding role in consumption. Once detonated, it spreads quickly.
For example, people such as consumer KOL and social big V are responsible for sowing seeds, while the "pullers" after the herding effect soon regard "pulling the grass" as a matter of mind.
The role of "head sheep" has been further magnified on social media, shopping sites and group buying sites, and even consumer brands will accurately put their consumption ideas in residential areas, office buildings, fixed cultural places, and so on.
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Coffee consumption in China is about RMB 200 billion-consumption is growing at a rate of 25 per cent a year
Large coffee chains have entered China, such as Starbucks, CAFFE PASCUCCI, Shangdao, Man Coffee and so on. Domestic coffee shops are also on the rise, and coffee shops have been developed in most domestic cities. with the development of various promotions, advertising, public relations and communication activities, the number of coffee consumers is increasing. with the expansion of the region, the coffee consumption taste of consumers is getting higher and higher. Consumption
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Iced coffee such as lemon coffee will usher in a huge consumer market.
In summer, many people like refreshing drinks, and lemon flavor is more popular. But behind the lemon juice coffee is the popularity of ice-drop coffee. Although espresso is less popular than iced coffee, it is growing rapidly: ColdBrew grew by 338.9% between 2010 and 2015, according to Mintel. Except for Starbucks and Donndole mentioned above.
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