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The cafe, known as "the first crowdfunding model in China", has closed down one after another.

Published: 2026-05-17 Author: World Gafei

Last Updated: 2026/05/17, After the emergence of 3W Cafe, there has been a start-up wave of crowdfunding + coffee all over the country, and many ordinary people who are not even entrepreneurs have issued prospectuses in the form of crowdfunding to raise money to open a cafe, especially in the first-tier cities in China. Also in Beijing, in August 2013, 66 returnee red beauty shareholders from various industries raised a total of 1.32 million yuan (20, 000 yuan per person).

After the emergence of 3W Cafe, there has been a start-up wave of "crowdfunding + coffee" all over the country, and many ordinary people who are not even entrepreneurs have issued prospectuses in the form of crowdfunding to raise money to open a cafe, especially in the first-tier cities in China.

Also in Beijing, in August 2013, 66 returnee "Red Beauty shareholders" from various industries raised a total of 1.32 million yuan (20, 000 yuan per person) to open a crowdfunding cafe focused on women in Beijing Jianwai SOHO.

According to reports at the time, almost all of these shareholders had a well-known foreign school background, and most of them worked in investment banks, fund institutions and the Internet industry. But only a year later, the crowdfunding cafe closed.

If you have heard of 3W Cafe, you must also know that "many people Cafe", a crowdfunding cafe in Changzhou, Jiangsu Province, is not much worse than 3W Coffee and Garage Coffee, which has been widely publicized by the media. But after the initial uproar, he quickly fell into an irreversible dilemma, losing money for several months, and finally unable to pay his salary.

Taking advantage of the "crowdfunding + coffee" heat wave, 50 shareholders in Wuhan, Hubei Province also raised 1 million yuan to set up a crowdfunding cafe called CC Cafe, which aims to provide members with a venue for activities. Less than a year later, however, the cafe closed down quietly.

However, the worst should be a 500-person crowdfunding cafe in Taizhou, Shandong Province. Half a year after its opening, the partners quickly entered a long tearing period from the honeymoon period.

As a matter of fact, crowdfunding cafes have appeared not only in the above cities, but also in Zhengzhou, Changsha, Hangzhou, Dongguan and other places, but the results are too far from beforehand, either hurriedly closing doors to stop losses, or barely survive. To this end, many media have also predicted that 90% of crowdfunding cafes will close down in the second half of this year.

In fact, compared with 3W Coffee, the shareholder background of Shenzhen Kela Cafe is also famous, including Zhou Shiping, chairman of Hongling Venture Capital, Sun Mingda, chairman of Finance Institute, Tang Jun, chairman of Tuandaiwang, Jian Huixing, chairman of E Express loan, Ying Shuguang, chairman of Guangdong Commercial loan, Luo Mingxiong, president of Jingbei crowdfunding, and so on.

But perhaps the "poison" of crowdfunding coffee is so deep that even the famous Internet financial mogul in recent years can't change the status quo. Crowdfunding House tried to interview Jingbei crowdfunding platform about the matter last week, but the person in charge just frowned and didn't want to talk about it.

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