"Made in Yunnan" coffee breakthrough "original bean extraction" technology into the market

According to statistics, by the end of 2016, Yunnan coffee planting area has exceeded 1.8 million mu, and Yunnan coffee production is expected to reach about 150000 tons in 2016 and 2017. Yunnan coffee planting area and output account for more than 98% of China's total coffee production. In this season, the world coffee output is about 8.879 million tons, and Yunnan coffee accounts for about 1.7% of the global total output. Among the many coffee enterprises in China, Hougu Coffee is undoubtedly the most typical representative; in the global coffee enterprises, Hougu Coffee is one of the few whole industry chain coffee enterprises in the world, from planting to processing, from trade to brand. Hougu Coffee has a planting area of 270000 mu and deep processing capacity of 33000 tons of coffee. Hougu Coffee has become the largest coffee processing enterprise in Asia. In 2016, Hougu Coffee became an intelligent manufacturing demonstration enterprise in China. In 2016, Hougu Coffee achieved sales revenue of 5.078 billion yuan.

The industry is growing rapidly and the enthusiasm of enterprises is unabated. This is the basic situation of China's coffee consumption market at present. With the rise of China's economy and the deepening of the integration between China and the world, tens of millions of Chinese tourists travel abroad every year, and the widespread coffee consumption and coffee culture abroad spread rapidly at home. Coffee consumption is gradually becoming a normal way of life for Chinese people. When the world coffee consumption is growing at an annual rate of about 1.5%, China's coffee consumption is growing ten times higher than the world average growth rate, and a diversified and diversified pattern of coffee consumption is taking shape. From Nestl é to Maxwell, from Starbucks to Man Coffee, and then to China's local brand Hougu Coffee, domestic coffee consumption is changing with each passing day.

Judging from the coffee consumption pattern, China will usher in the signal of the "blowout" era of coffee consumption. in order to meet the market demand, Hougu Coffee, relying on its own advantages of Chinese intelligent manufacturing demonstration enterprises, is the first to break through the coffee "raw bean extraction" technology. launch bottled "fragrant latte" coffee, officially enter the ready-to-drink coffee market