The Prospect of Coffee Industry: analysis of the Future Development trend of Coffee Industry
First: coffee production and cultivation will be gradually concentrated. Nowadays, coffee shop franchisees are bustling, and coffee franchisees also provide a lot of convenience for those who like to drink coffee. In recent years, the total output of coffee beans in China has continued to increase, indicating that the planting technology of coffee beans has been significantly improved. With the growth of coffee shop franchisees, the state encourages foreign investment in coffee cultivation, and the output of coffee beans in China will continue to grow in the next few years. "company + base + farmers" will become the main mode of coffee cultivation and processing.
Second: diversified marketing models. Now the coffee consumption is becoming more and more mature, and the business format is developing to a small, simple popular coffee shop, with the introduction of coffee joining restaurants, coffee carts, coffee joining minibuses and other marketing models. According to the positioning of different consumer groups, more coffee sales formats will emerge one after another.
Third: brand management. With the development of the coffee industry, the competition of coffee shops is getting bigger and bigger. As coffee consumers are generally medium-and high-grade consumers, the brand awareness of coffee shops is particularly important for their future development. Coffee shops will pay attention to the concept of brand management. Only when coffee operators have an accurate grasp of the future development trend, can they avoid and overcome the problems that may arise in future management.
Fourth: the diversification of decoration style. The future success of the coffee shop is inseparable from the existing good geographical location and exquisite decoration. As we all know, people come to a coffee shop to enjoy a comfortable environment, so the decoration of the coffee shop will directly affect the quality of the coffee shop business. Investors need to target different market groups and entrepreneurial levels to make coffee shops.
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The ladder of Heaven the coffee shop in the classic romantic Korean TV series landed in China
Have you ever been moved by a classic romantic Korean drama and want to go to various scenic spots according to the plot of the play, and look forward to South Korea? Even if you don't go to Korea, with enthusiasm, longing and vitality, will you still look for scenic spots in China that are very similar to Korean TV dramas? Now, Pascucci Coffee, a coffee shop that appears frequently in South Korean TV dramas, has come out of the screen and come to China to let
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Heilongjiang "Coffee" goes to South America to grow Coffee beans: to build Chinese Coffee Brand
Harbin, the capital of northern Xinjiang, has settled in more than 400 cafes in the past three years, with a monthly coffee consumption of about 60 tons. Di Guochen, chairman of the coffee industry and communication alliance of Heilongjiang Province, told reporters that with the arrival of coffee brands in Europe, the United States and South Korea, Harbin has quietly transformed into a city of coffee culture in recent years. Di Guochen, who has lived in Brazil for many years, knows South America very well.
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