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Shanghai Free Trade Zone will build the country's first large-scale coffee experience center-- the Universal Coffee Exhibition.

Published: 2026-07-14 Author: World Gafei

Last Updated: 2026/07/14, As the offline experience center of the coffee trading center of Shanghai Free Trade Zone, Wanguo Coffee Exhibition and experience Hall is positioned to provide O2O wholesale trade, brand promotion and free trade zone policy advice and other value-added services for members of the trading center. In terms of spatial layout, with the China Pavilion as the core, it includes the main producing areas of coffee beans and equipment, including America Pavilion and Europe Pavilion, as well as coffee exhibits.

As the offline experience center of the coffee trading center of Shanghai Free Trade Zone, Wanguo Coffee Exhibition and experience Hall is positioned to provide O2O wholesale trade, brand promotion and free trade zone policy advice and other value-added services for members of the trading center. In terms of spatial layout, with the China Pavilion as the core, it includes the main producing areas of coffee beans and equipment, including America Pavilion, Europe Pavilion, and so on, while adding new formats such as coffee museums, coffee training, coffee creation bases, and so on. The preliminary planning of Chuangcaf base consists of five parts: "Zhongcao net" trading platform, B2B coffee online mall, creator coffee entity base, international barista coffee market culture display training, and coffee innovation finance. Among them, the "Zhongjia net" trading platform is strategically positioned as the only spot coffee trading platform in China, aiming to become the largest spot coffee trading center in Asia.

Although the Chinese coffee market has a small base at present, it has become the most potential coffee market in the world with an explosive growth rate of more than 25% a year. It is estimated that by 2020, China's coffee market consumption is expected to reach trillions of yuan. Within 10 years, China will surpass the United States to become the world's largest coffee consumption market. In July 2015, the Shanghai Free Trade Zone Coffee Trading Center was unveiled and established, which integrates online electronic trading platform and electronic mall, offline experience service, exclusive financial service and creator base. The goal is to become the most influential coffee trading market in Asia.

The fragrance of Wanguo coffee will float in Shanghai Free Trade Zone. The reporter learned from the Municipal Commerce Commission that the Wanguo Coffee Exhibition and experience Hall, the first large-scale coffee experience center in the country, will be built in the Shanghai Free Trade Zone. It is planned to build and decorate in March this year, and the first batch of national pavilions will be officially settled in May. The Wanguo Coffee experience Hall is also one of the landing projects of "Shanghai-Yunnan Cooperation", and strives to promote Yunnan into a window for Chinese coffee to show to the world.

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