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Starbucks' overseas performance has slowed this quarter. Sales growth in Europe has increased from the previous quarter.

Published: 2026-05-19 Author: World Gafei

Last Updated: 2026/05/19, As usual, Starbucks launched red paper cups for the Christmas season. But this paper cup has nothing but a red background and a green Logo, which is much more monotonous than the red cup decorated with Christmas trees, snowflakes and reindeer in the past few years. Although the red cup, which is so simplistic in design, has become the object of ridicule around the world, Christmas still contributes a lot. Starbucks Group

As usual, Starbucks launched red paper cups for the Christmas season. But this paper cup has nothing but a red background and a green Logo, which is much more monotonous than the red cup decorated with Christmas trees, snowflakes and reindeer in the past few years. Although the red cup, which is so simplistic in design, has become the object of ridicule around the world, Christmas still contributes a lot.

According to Starbucks, one in six American adults received Starbucks gift vouchers during the Christmas holiday this year, up from 1x7 a year ago and 1max 8 two years ago. The number of Starbucks members grew by 23% in 2015, and the number of active members in the United States exceeded 11 million.

Analysts believe that the increase in passenger traffic during the boxing period, convenient APP payments, higher-priced drinks such as Flat White and the popularity of breakfast sandwiches are important reasons for Starbucks to hand in beautiful transcripts during the Christmas holiday.

However, Starbucks' overseas performance slowed this quarter. Sales growth in Europe slowed to 1% from 5% in the previous quarter. Kevin Johnson, the group's chief operating officer, said this was mainly due to a decline in the number of tourists to Europe after the terrorist attacks in Paris in November.

At the same time, in the Asian market, same-store sales fell short of expectations of 6.1 per cent year-on-year growth, just 5 per cent, due to the exchange rate of a stronger dollar.

Despite the slowdown in the Asian market, Starbucks remains committed to expanding the Chinese market. Starbucks plans to open 500 new stores in China each year over the next five years, bringing the total to 3400 by 2019.

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