Starbucks' overseas performance has slowed this quarter. Sales growth in Europe has increased from the previous quarter.
As usual, Starbucks launched red paper cups for the Christmas season. But this paper cup has nothing but a red background and a green Logo, which is much more monotonous than the red cup decorated with Christmas trees, snowflakes and reindeer in the past few years. Although the red cup, which is so simplistic in design, has become the object of ridicule around the world, Christmas still contributes a lot.
According to Starbucks, one in six American adults received Starbucks gift vouchers during the Christmas holiday this year, up from 1x7 a year ago and 1max 8 two years ago. The number of Starbucks members grew by 23% in 2015, and the number of active members in the United States exceeded 11 million.
Analysts believe that the increase in passenger traffic during the boxing period, convenient APP payments, higher-priced drinks such as Flat White and the popularity of breakfast sandwiches are important reasons for Starbucks to hand in beautiful transcripts during the Christmas holiday.
However, Starbucks' overseas performance slowed this quarter. Sales growth in Europe slowed to 1% from 5% in the previous quarter. Kevin Johnson, the group's chief operating officer, said this was mainly due to a decline in the number of tourists to Europe after the terrorist attacks in Paris in November.
At the same time, in the Asian market, same-store sales fell short of expectations of 6.1 per cent year-on-year growth, just 5 per cent, due to the exchange rate of a stronger dollar.
Despite the slowdown in the Asian market, Starbucks remains committed to expanding the Chinese market. Starbucks plans to open 500 new stores in China each year over the next five years, bringing the total to 3400 by 2019.
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Shanghai Free Trade Zone will build the country's first large-scale coffee experience center-- the Universal Coffee Exhibition.
As the offline experience center of the coffee trading center of Shanghai Free Trade Zone, Wanguo Coffee Exhibition and experience Hall is positioned to provide O2O wholesale trade, brand promotion and free trade zone policy advice and other value-added services for members of the trading center. In terms of spatial layout, with the China Pavilion as the core, it includes the main producing areas of coffee beans and equipment, including America Pavilion and Europe Pavilion, as well as coffee exhibits.
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Brazilian officials predict that this year will be a bumper harvest of coffee beans.
Dunkin Donuts said that they provide price advice to franchisees, but the final pricing is determined by individual franchisees. According to the report, the retail price of Starbucks' superstore coffee may be reduced, but it is impossible for the store to follow suit. Starbucks will only continue to raise prices in the future, and no matter how the price is adjusted, consumers are willing to pay in addition to the minimum wage pressure. there are also many markets.
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