The coffee market in China and Middle East countries has the greatest potential.
Bayou Grisnamukdi, vice minister of agriculture, is also optimistic about the prospect of China's coffee market. Bayu pointed out that if Indonesia can win the Chinese market with 350 million coffee lovers, coffee exports could reach 50, 000 tons a year.
With the rise of China's younger generation's love of coffee and the rise of coffee shops, he firmly believes that there are broad prospects for expanding the coffee export market to China. He expects Dongzu to export 120 tons of coffee to China in the second half of the year.
1. Prosperous commercial areas, concentrated distribution of commercial white-collar workers, brand distribution, Starbucks, COSTA, Pacific, caffe pascucci and so on. There are many brands, high rent, fierce competition, limited distribution of consumers, brands carve up the market, profits drop sharply. Investment risk index skyrocketed.
2. High-end commercial and residential communities, shopping malls and supermarkets are more concentrated. Petty bourgeoisie young people are more, pay attention to the coffee shop environment, the pursuit of life enjoyment. It is suitable for setting up Korean style themed coffee shop. Brand distribution, consumer positioning, popularization. The rent is low, the competition is less, the profit is high, and the investment risk is small. Fully meet the market demand.
3. In the concentrated areas of colleges and universities, the students advocate freedom, scholarly and elegant, and there is great pressure to study. Coffee shops with slow pace of life, quiet, warm and elegant are set up around, which undoubtedly meet the needs of the student market.
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What is the effect of drinking different amounts of coffee every day?
Benefits of one cup of coffee: Greek researchers studied 485 people over the age of 65 and found that one cup of coffee a day can keep arteries healthy and stabilize blood pressure. A survey of 600 volunteers at the University of Bristow in the UK also showed that one cup of coffee a day can boost brainpower. The downside: it takes eight hours for caffeine to be fully excreted, so if after 3: 00 or 4: 00 p. M.
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Kenya launches a coffee brand-improve competitiveness in domestic and international markets
Although Kenya accounts for only about 1% of the world's total coffee production, coffee beans are popular in the international market because of their unique quality. For a long time, Kenyan coffee has been sold by grades without a brand logo, so the value of coffee has been greatly undervalued. Analysts pointed out that if Kenyan coffee is affixed with its own brand and then sold, it will indicate the uniqueness of the coffee.
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