Kenya launches a coffee brand-improve competitiveness in domestic and international markets
Although Kenya produces only about 1% of the world's coffee, its beans are highly sought after in international markets because of their unique quality.
Kenyan coffee has long been graded and sold without a brand name, resulting in a significant undervaluation of coffee. Analysts say Kenyan coffee sold under its own brand would mark its uniqueness and boost its value
The report quoted Romano, permanent secretary of Kenya's Ministry of Agriculture. Kenya also plans to create its own brand of Kenyan tea, Kiomi said
The coffee branding strategy is in line with the Kenyan government's plan to encourage farmers to add value to their produce and improve its standards, the Kenya Times reported Thursday
To increase the added value of agricultural products and improve market utility, the Kenyan government will launch a Kenyan brand of coffee in the domestic market next month to improve the competitiveness of Kenyan coffee in the domestic and international markets.
I have tasted Kenyan coffee, praised its quality and taste, and encouraged Kenya to increase the exposure of coffee products in China and attract more Chinese consumers.
Kenya can partner with local Chinese institutions as they better understand local markets and current trends to capture business opportunities. Moreover, young people are now more willing to taste different types of coffee, which is a good opportunity for Kenya to expand its market.
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The coffee market in China and Middle East countries has the greatest potential.
Bayou Grisnamukdi, vice minister of agriculture, is also optimistic about the prospect of the Chinese coffee market. Bayu pointed out that if Indonesia can win the Chinese market with 350 million coffee lovers, coffee exports can reach 50, 000 tons a year, with the rise of China's younger generation's love of coffee and the rise of coffee shop business, he firmly believes that there are broad prospects for expanding coffee export markets to China. He expects Dongpaw to be in the second half of the year.
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Coffee consumption in China is growing at an annual rate of 25%-while the average growth rate of coffee consumption in the world is
Although China's coffee consumption is facing an awkward situation, the sustained and rapid growth of consumption also makes people in the industry optimistic about the development prospects of China's coffee industry. At present, China is one of the countries with the fastest growth in coffee consumption in the world. At present, the consumption of coffee in China is about 200 billion yuan. Consumption is growing at an annual rate of 25%, while the world's coffee consumption is growing at an average rate of 2%.
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