Kenya launches a coffee brand-improve competitiveness in domestic and international markets

Although Kenya produces only about 1% of the world's coffee, its beans are highly sought after in international markets because of their unique quality.

Kenyan coffee has long been graded and sold without a brand name, resulting in a significant undervaluation of coffee. Analysts say Kenyan coffee sold under its own brand would mark its uniqueness and boost its value

The report quoted Romano, permanent secretary of Kenya's Ministry of Agriculture. Kenya also plans to create its own brand of Kenyan tea, Kiomi said

The coffee branding strategy is in line with the Kenyan government's plan to encourage farmers to add value to their produce and improve its standards, the Kenya Times reported Thursday

To increase the added value of agricultural products and improve market utility, the Kenyan government will launch a Kenyan brand of coffee in the domestic market next month to improve the competitiveness of Kenyan coffee in the domestic and international markets.

I have tasted Kenyan coffee, praised its quality and taste, and encouraged Kenya to increase the exposure of coffee products in China and attract more Chinese consumers.

Kenya can partner with local Chinese institutions as they better understand local markets and current trends to capture business opportunities. Moreover, young people are now more willing to taste different types of coffee, which is a good opportunity for Kenya to expand its market.

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