The popularization speed of coffee culture obviously speeds up the market in Guangzhou, there is a huge room for development.

Coffee consumption has become a fashion mainstream after more than 300 years of development, and gradually formed a world cultural circle. According to authoritative statistics, the global annual consumption of coffee is about 8 million tons, and the annual consumption of China alone is about 200,000 tons, showing a 15% market increase. Is the coffee market competitive again? Pan Jingqing's answer is that there is no competition in the coffee market, and the more merchants and funds invested, the more the market will expand, popularize coffee culture, and benefit everyone.

According to Pan Jingqing, Guangzhou has more than 300 coffee houses of various sizes, mainly privately operated and less chain operated. All along, many insiders have pointed out that Guangzhou lacks pure coffee shops, and the forms of "coffee + wine","coffee + western food" and "coffee + cake" flood the whole market. Pan Jingqing believes that before professional and pure coffee houses entered Guangzhou market, this kind of western coffee shop played an important role in spreading coffee culture in the early stage, and this form is also one of the main ways of coffee sales at present.

The average person consumes only 20 cups per year. There is a huge gap compared to the European average of 4-5 cups per person per day and the average Korean consumption of 140 cups per year. Pan Jingqing stressed that the gap in consumption just shows that China's coffee consumption market has huge room for development.

Pan Jingqing, general manager of Hong Kong Coffee Chang Pin Coffee (Guangzhou) Co., Ltd., who has been engaged in coffee business for many years, told reporters that the domestic coffee market has been quite active, mainly including cups and saucers and other utensils.