Starbucks-branded packaged coffee is moving out of the store, and the products in the store are beginning to enrich.

Starbucks signed a strategic cooperation agreement with G reenM ountain (hereinafter referred to as "Green Mountain"), a global leader in single-cup coffee machines, to join hands with Keurig single-cup coffee machines to impact the retail market of whole-bean packaged coffee products.

According to the data provided by Starbucks, just 10 months after its official launch in the second half of 2009, the international sales of Starbucks V IA T M coffee exceeded 100 million US dollars, and now it has set up more than 40, 000 sales outlets in the United States, Japan and Britain. Starbucks-branded packaged coffee is moving out of the store, and the store is beginning to enrich its products. In addition to traditional coffee products, Starbucks stores also offer tea, milk and other products. "in the future, Starbucks' business will be based on coffee and offer a variety of products."

Pay close attention to the fact that Starbucks' transformation has permeated all the details. Starbucks, which has been refusing guests to play games in the store, began to allow chess to enter the store in order to allow guests to stay in the store, and took the initiative to design an educational game called chess and tic-tac-toe.

Over the past 40 years, Starbucks has become popular around the world for its specialty handmade coffee and "extraordinary" in-store experiences. at its peak, several new stores opened every day. However, the global financial crisis has made the chain giant committed to store expansion aware of the risks of a single format. After the great decline in performance and the tide of store closures, Starbucks took the opportunity of the 40th anniversary to transform and innovate with great fanfare, from single coffee to product diversification, and from chain monopoly to consumer goods retail.