Starbucks-branded packaged coffee is moving out of the store, and the products in the store are beginning to enrich.
Starbucks signed a strategic cooperation agreement with G reenM ountain (hereinafter referred to as "Green Mountain"), a global leader in single-cup coffee machines, to join hands with Keurig single-cup coffee machines to impact the retail market of whole-bean packaged coffee products.
According to the data provided by Starbucks, just 10 months after its official launch in the second half of 2009, the international sales of Starbucks V IA T M coffee exceeded 100 million US dollars, and now it has set up more than 40, 000 sales outlets in the United States, Japan and Britain. Starbucks-branded packaged coffee is moving out of the store, and the store is beginning to enrich its products. In addition to traditional coffee products, Starbucks stores also offer tea, milk and other products. "in the future, Starbucks' business will be based on coffee and offer a variety of products."
Pay close attention to the fact that Starbucks' transformation has permeated all the details. Starbucks, which has been refusing guests to play games in the store, began to allow chess to enter the store in order to allow guests to stay in the store, and took the initiative to design an educational game called chess and tic-tac-toe.
Over the past 40 years, Starbucks has become popular around the world for its specialty handmade coffee and "extraordinary" in-store experiences. at its peak, several new stores opened every day. However, the global financial crisis has made the chain giant committed to store expansion aware of the risks of a single format. After the great decline in performance and the tide of store closures, Starbucks took the opportunity of the 40th anniversary to transform and innovate with great fanfare, from single coffee to product diversification, and from chain monopoly to consumer goods retail.
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The popularization speed of coffee culture obviously speeds up the market in Guangzhou, there is a huge room for development.
After more than 300 years of development, coffee consumption has become the mainstream of fashion and gradually formed the world cultural circle. According to the statistics of authoritative departments, the global annual consumption of coffee is more than 8 million tons, while the annual consumption in China is about 200000 tons, showing a 15% increase in the market. So is the competition in the coffee market extremely fierce? Pan Jingqing's answer is that there is no competition in the coffee market, and the more businessmen there are.
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When is the price of Chinese coffee picked in Yunnan compared with that in Hainan?
When is the price of Chinese coffee picked in Yunnan compared with that in Hainan? the purchase price of coffee fruit is too low, but the labor price is too high, we have no profit. The person in charge of the coffee cooperative of Manxi Tea Farm in Pu'er City, Yunnan Province said that at present, the purchase price of the best local coffee fresh fruit is 1.5 yuan / kg, generally 1.2-1.3 yuan / kg, and the worse is only a few cents.
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