The Development goal and Plan of Pu'er Coffee Industry to build the High quality Brand of "Simao small Coffee"

There is an urgent need for Pu'er City to give full play to the advantages of good growing environment of coffee, tap the potential of "high quality" of coffee, transform the industry from raw material type to deep processing type, prolong the industrial chain, increase added value, increase farmers' income, strengthen the market competitiveness and share of Pu'er coffee, and steadily promote the scientific development of Simao small seed coffee industry.

1. Further expand the publicity and establish the brand image of Simao small seed coffee as "high quality", "efficient" and "ecological".

2. Actively establish a demonstration zone for the quality and safety of export agricultural products (coffee), and improve the country's largest spot and futures market for coffee in Pu'er.

3. Strengthen the research on the deep processing of coffee and the development of new products, including the development and utilization of coffee wastes (skin, shell, glue).

4. strengthen the scientific cultivation and management of coffee, increase technical training, technical popularization and the introduction, popularization and application of improved varieties, so as to increase the yield per unit area.

5. expand the efforts to attract investment, prepare for the establishment of coffee processing plants, and actively cultivate leading coffee enterprises and well-known brands.

6. Strengthen the construction of coffee industry association and give full play to the role of liaison, coordination and service of coffee association.