Starbucks Yunnan Coffee beans are listed in China

Yunnan coffee is a little "hot" this year! Yesterday, Starbucks' 2017 Yunnan Coffee Origin Tour was fully launched; in fact, as early as the annual meeting of Starbucks' Shanghai support Center, Starbucks China CEO Wang Jingying excitedly announced another milestone of Starbucks China's Yunnan project: starting from February 2017, the "Yunnan Coffee Origin Tour" will be officially launched.

Yesterday, the reporter learned that Starbucks' first coffee bean from a single producing area in China, Starbucks Yunnan Coffee Bean, went on sale in all Starbucks stores in China at the beginning of this year. This coffee is made of 100% Arabica beans grown in Yunnan and is made by Starbucks Yunnan Coffee growers support Center and local coffee farmers after 4 years of cultivation.

"it has been sold out, and each store is only given a few packs of goods. The packing is 250 grams per pack and the price is more than 90 yuan. " Yesterday afternoon, Starbucks staff at Xindu Longcheng store said that during the Spring Festival, this Yunnan-made coffee bean was indeed on the market in stores, but the supply was very small; in addition, this seasonal coffee can only be sold out until next season.

The reporter saw in the store that the coffee beans currently sold are from Ecuador and the United States, some are comprehensive, and some are from a single foreign producing area, with a price of 85-95 yuan / 250 grams. In view of this, the price of coffee beans produced in Yunnan is the same as that of other boutique coffee beans in the world.

"it not only has the excellent quality of Starbucks' preferred coffee, but also has a unique Yunnan imprint." Wang Jingying said: "the launch of Starbucks Yunnan coffee beans marks another step forward in improving Starbucks' value contribution in China-from coffee cultivation to providing customers with a pure Starbucks experience in stores."

How does the Yunnan coffee launched by Starbucks taste? According to Starbucks officials, this single-region coffee uses 100% high-quality Arabica beans grown in Yunnan, is processed by washing, moderately roasted, has slight acidity, and has a "round, balanced, rich and smooth taste." In addition, the packaging of this coffee has the word "YUNNAN", and the distinctive Yunnan style is also highlighted in the packaging design.

Eight years ago, Starbucks launched Yunnan coffee "Fengwu Xiangyun". What is the significance of launching Yunnan coffee in a single producing area this time? Senior figures in Yunnan coffee industry analyzed: "Yunnan coffee has always been of excellent quality. Both Nestl é and Starbucks have specially launched Yunnan marked coffee. On the one hand, it is the coffee giant's recognition of the quality of Yunnan coffee. On the other hand, it is also a proof that Yunnan coffee has gradually gained quality recognition in the Chinese market and the global market."

Wu Shuanghong, a reporter from the Metropolitan Times

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