The price of coffee of origin is higher?

Although consumption has increased significantly, do consumers know why coffee of origin is priced higher? What's the difference between business coffee and individual coffee? How should people choose?

Some tea farmers in Yunnan have switched to coffee.

At the current China International Coffee Exhibition, Kim Myung-chul, section chief of South Korean coffee company Humboldt, told reporters that with the accelerated development of China's coffee market, many tea farmers in Yunnan, as one of the coffee producers, cut down tea trees and planted coffee beans instead.

As it said, CCTV once reported that "villagers in Nanping Town, Nandao he Village and Dakaihe Village, Simao District, Pu'er City, Yunnan Province, dug up tea trees that had been planted for five or six years and planted coffee instead." "before 2008, the planting area of coffee in Pu'er City, Yunnan Province was only more than 100,000 mu, but it grew to more than 430000 mu around 2012."

Jin Mingzhe revealed that the purchase price of coffee beans has been rising this year, of which Yunnan beans are about 25 yuan / kg, compared with 15 yuan / kg last year.

Is the price of coffee of origin higher?

According to reports, the International Coffee Association has issued a report that "with the increase in instant coffee consumption, emerging markets may account for 50% of global coffee consumption by 2020." The above changes in coffee demand have also affected the coffee export structure, and Robusta beans, used to make instant coffee, are gradually eroding the market share of Arabica coffee beans, which are high-quality products used to make espresso and hot milk coffee. "

The so-called Arabica coffee is a typical coffee of origin. At this coffee exhibition, the reporter saw the origin coffee brought by a trading company in Tianjin. The price of 200 grams reached 48 yuan. When the reporter said that the price of the product was too high, the field staff admitted that these products, from raw materials to production, processing and packaging, were all completed in the country of origin in South America. The company in Tianjin is only responsible for airlifting the products home and keeping them at a low temperature.

The staff member picked up a bag of products and signaled to the reporter, "you see, there is a code at the bottom of the bag, which can be traced to the source and even to where the coffee beans grow."

In addition, in order to have a rich fruity aroma in the coffee beans, the coffee in the manor is planted under the fruit trees and the branches are trimmed at any time to avoid growing too high.

The most critical point is that the quality of coffee beans depends on the height of where they grow, says Jin Mingzhe. Arabica coffee beans are of good quality because they grow at an altitude of 3000 feet and are rich in flavor. Even so, only 10% of Arabica beans meet the standard of special coffee.

Jin Mingzhe further explained that higher altitude can increase the acidity of coffee beans, and the night temperature is lower, the trees grow slowly, and the coffee beans have a stronger flavor. In contrast, coffee beans grown at lower elevations are easy to grow and have a high yield, but have a pungent smell and can only make cheap coffee.

Business coffee VS single coffee

Coffee Yi Tea is a sales enterprise of coffee beans and coffee utensils and accessories in Guangdong, co-founded by several young people who love coffee culture. In their store, coffee beans are divided into three types: business, origin and manor. there is also a significant difference in price, with the former being the lowest and the latter the highest.

Why is the price of the same coffee beans so different? The person in charge told reporters that the so-called commercial beans are comprehensive coffee beans, which are mixed according to their flavor and taste, including a large proportion of low-grade beans, so the price is also low.

And individual coffee is different, the source of its coffee beans is single, all are origin or manor beans, the quality is higher, the price is naturally high.