Aim at the boutique Black Gold Starbucks to push the cold extract coffee flash market to limit the taste.

▲ Unified Starbucks will launch the COLD BREW cold-extracted coffee structure throughout Taiwan from March 15, which is expected to attract more people to experience the unique flavor of boutique coffee. (photo / courtesy of Starbucks)

Taiwanese love coffee, and business opportunities in the black gold market are booming. In addition to cheap coffee being welcomed by consumers, more and more people like high-quality coffee in recent years, keeping an eye on consumer demand. Unified Starbucks will launch the COLD BREW cold-extracted coffee structure throughout Taiwan from March 15, which is expected to attract more people to experience the unique flavor of fine coffee.

Starbucks said that the classic coffee Starbucks Reserve, upgraded espresso Espresso Choice and COLD BREW cold extract coffee are the three old gluttonous coffee structures of the Starbucks brand. Last year, the upgrade of espresso Espresso Choice was introduced into the whole Taiwan market, which led to the growth of black coffee structure by more than 10%. Therefore, keep an eye on the market demand, and then expand the cold extract coffee to the whole Taiwan store in the second stage. All aspects of planning, such as equipment introduction, service process and partner professional knowledge training, should bring consumers a different boutique coffee experience.

In order to show the brand concept and spirit of cold coffee, the Taipei era store once again converted into a theme store in the way of pop-in store, and launched a limited sweet vanilla cream cold coffee, so that consumers can feel the customized COLD BREW BAR, feel the charm of cold coffee from both vision and taste, and create a completely different consumption atmosphere and experience.

In addition, on the occasion of the 19th anniversary of Starbucks coming to Taiwan and celebrating the brand's birthday, 28 brand new anniversary cups and coffee equipment were launched on March 15. This year, lively and bright yellow, sky blue and pink are chosen as the main colors to embody great events in commodity design. Try different visual designs such as 2D plane vision and glass technology for the first time. The second wave is the launch of a limited number of cold extraction double-lid glass groups on March 28th, with limited drinks, styling straws and Bearista bear dolls, inviting fans to share the festive atmosphere.